Why Your Social Media Content Needs Visuals

social-network-mapSocial media networks are ruling the world, so that should be no surprise to anyone with an internet connection.

Over 1 billion people are using Facebook and over 300 million are on Google Plus. Twitter and Linked In have almost as many users in well over 200 million.

So why does that mean you must have visual content?

For starters, think about how people process information.  90 percent of information transmitted to the brain is visual and it’s processed 60,000 times faster than text.  People, as a rule, only really remember 20% of what they read but remember twice that when given visual information.

Photos are liked twice as much on Facebook than text updates and videos are shared 12 times more than links and text posts combined.

Data shows that viewers spend 100% more time on pages that have videos over pages that don’t. Over 700 videos are shared on Twitter every minute. So how does this drive results for your business’s social media presence?

Just on Facebook alone, engagement with videos and photos has increased 65% after the new timeline was released. Want people to engage on your page? Video posts attract 3 times more inbound links than plain text posts. 70% of online search results are videos. Take a how to guide or information report and turn it into a 2 minute video or infographic. Writers are often told to “show, don’t tell” and a simple visual representation of the information can do this well. For marketers, charts and illustrations can be very effective tools—for example, seeing the difference between percentages can give users a better picture of the significance of the statistics.

Screen Shot 2013-09-10 at 2.55.23 PMPhotos of your products let your audience know what you have to offer.

Use more than one photograph of your product to entice shoppers and try to show your product in use. This helps people think about how it will work for them.  Also try asking your fans to submit images of them using your products and feature those on your social sites. Fans will not only love seeing their work on your page, but they will also know that you are listening and paying attention to what your audience is doing.

Most people consider a website’s design when discerning the credibility of a company.

The same is true for your social media pages. Make sure that you are not only posting visual content, but that your page itself is visually appealing.  Is your Facebook cover photo interesting? Does it change? Does your company Twitter profile have a custom background image? These are things that must be considered across all social media platforms.

Visuals are exciting and grab your viewers, so make sure your pages pop with imagery and you will be reeling your audience in.

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