Using Google Plus for your Business

According to recent statistics, Google+ is the second most popular social media site in the United States behind Facebook.  Google+ has 343 million active users. That’s more than Twitter’s 200 million users.

If your business is not using Google+, now is the time to start your business page.  With a Google+ business profile, you can directly tie your website to your Google+ account.  In today’s blog, we have three tips to help expand your business influence and opportunities.Google plus

 

  •  First, install a badge!

Google+ allows you to install a ‘badge’ on your website to allow readers to communicate with you through this medium while remaining on your site.  With the Google+ badge in place, an active “Follow” widget appears next to your listing in search results.

This is good for two reasons:  First, your website visitors stay on your site.   Second, the code helps establish you as a blog publisher by tying it to your Google+ page.  By connecting your website to your Google+ page, your updates show up in search results.

 

  • Use #Hashtags!

You may be familiar with hashtags on other social media sites, and Google+ uses them as well.  Hashtags are useful because they provide added exposure to users beyond your followers.  The hashtags are connected to all your updates.

To help you, Google+ will sometimes come up with suggestions for which hashtags you should use.  If you use the suggestions Google offers, make sure to choose ones that are a good match for your topic.

 

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  • Use Google+ as Your Business Page

Instead of your personal Google+ page, use your business page to increase followers and exposure for your business.  Now, instead of seeing your own profile when you connect with others on Google+ as your business, you will have your marketing message in front of more people.

Similar to “liking” or “commenting” on Facebook, you can use your Google+ account to +1 and comment on other people’s Google+ accounts.

Be sure to  use the Google+ account whenever you communicate with anyone in the Google+ network, both those who are following you and people who share public information, even if they’re not following you.

Like other social media sites, find the most active Google+ pages, public personal profiles and communities that match your business.  Then start interacting with them to gain more exposure for your Google+ page… and your business.

Post links and videos about your company on Google+. Google recognizes this effort and improves your search rankings, helping your SEO.

 

Be sure to get the most out of your business by getting the most out of Google+.

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