Tagged: youtube

Choosing the Right Network for Your Business

Hand holding a Social Media 3d SphereWe spend quite a bit of time explaining what to do and what not to do when it comes to your social media strategy.  From what times to post, how to use certain networks and how to maximize your pages engagement, we like to cover our bases in social media.  We haven’t, however, really talked about choosing the social networks that best fit your business.  We strongly advise against joining every social network with your business because you will end up spreading yourself too thin. Instead, focus on the networks that are most active for your industry and will suit your business best. I’m going to break down each of the most popular networks by what they can do for you.

Facebook: The most popular social network across the board, so it would be very advantageous to have a page here if you already don’t.  Facebook offers the ability to post various multi-media like photos and videos with ease. Another perk is that Facebook has it’s own metrics built in for easy monitoring, not to mention you can schedule your posts in advance. Having an active presence on Facebook is essential for small and large businesses alike.

Twitter: Has a large population as well, but more for updates and news. If you are interested in branching out, Twitter can help you reach a less targeted audience than Facebook. This is also the birthplace of the hashtag, so utilize them if you are going to tweet.

Instagram: Very popular with millennials due to heavy visuals. Recently introduced 15 second video capability to much success. Great for businesses that have tangible products or services. Also uses hashtags to reach a broader audience.

LinkedIn: Professional networking site. Profiles of users are based around careers and exchanging information.  Establish yourself as an expert in your industry here by getting involved in groups.

google-plus-1Google+: Not as many active users as other sites but great for the technical crowd.  LOTS of SEO benefits by Google automatically indexing any content posted to Google+. The interface is similar to Facebook for multi-media postings, so be sure to link your website with lots of images.

Pinterest: Like Instagram, a good tool for brand exposure with visual elements of products, services, etc. Followers can repin your pins, so great for putting on contests. Can be used to drive traffic to your website.

Youtube: The second largest search engine after Google, Youtube is a powerful social networking tool using video. Showing off your work, doing a product demo, or highlighting customer testimonials all make for great video and are a worthwhile investment for your brand.

We’ve just scratched the surface of what social networks can do for you, so be sure to look for more in-depth breakdowns of social media marketing on our Youtube channel or here on our blog.  Good luck and happy networking!

How to Respond to a Social Media Crisis

crisis_managementSOSDo you know what to do in the event of a social media crisis? How do you defend yourself and your brand online? We’ve covered how to prevent social media meltdowns before, but now we will cover what to do when it happens to you.

Remember that your brand reputation matters, online and off, so it’s important to know who your critics are and where they are coming from.

Are they an upset customer? How about a competitor? Or is it just a troll who is seeking attention but no real solution?

First and foremost you should act quickly.  Avoid sitting on your hands waiting for answers and do your best to respond quickly and appropriately to any concern or criticism.

Next, take charge of the situation and assure your fans that you are in control of the crisis.  You will put people at ease by not only addressing their concerns quickly, but letting them know you have a good grasp of the problem.

You should be prepared to handle the reality of the situation and deal with the facts.  If someone is critiquing your product or a customer experience they had, allow them to vent but also try to rectify the problem at hand by engaging with them.  Dealing with the crisis as it arises will show others that you aren’t just trying to let it blow over.

To avoid any misconceptions, use all of your company resources to communicate what has happened and how you are going to fix it.  Encourage dialogue before others have a chance to spread negativity like wildfire.  Again, engage with the critics and nay-sayers before they accuse you of ignoring the problems they have.

reputationLastly, you should make sure you deliver on what you promise to do.  If you are handling customer concerns, do what you need to do make them happy.  Allow people to come back and say that you handled the crisis well instead of poorly.

There are many large and small companies that have made mistakes on social media, so don’t beat yourself up when they happen.

Remember that mistakes are part of learning and the experiences that don’t break you make you stronger.  This is especially true of crisis situations.  Make these moments your time to really shine and handle anything that comes your way.  You will be happy that you did.

The “Right Time” to Publish Content

It’s odd to start an article with the phrase “the right time to…”, because there really is no right and wrong in social media.  There is a large grey area around what works and what doesn’t because there is no predicting viral posts.

There is, however, a way to figure out what times are right for YOU.

A great place to start with any social measurement is checking your network analytics.  Facebook has Insights to help you see how your posts do and when they do best.

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Check here weekly to monitor how your posts have been doing and adjust your schedule as necessary to maximize your reach. Pay close attention to what kind of posts get the most engagement and try to post those during your peak user times.

Other social networking sites don’t have built in tools like Facebook to view your metrics, however, there are services that range from free to expensive that will give you everything you need to know about your social accounts.

Regardless of how you choose to monitor your metrics, you should make sure it is being done.  Experimenting with your post times and days is the only way to figure out what works and what doesn’t.  Try making a post on the weekend and making a similar post during the week.  Change up the times of day that you post. Trial and error will determine what your audience will see more of, so don’t be afraid to try new things to get engagement.  If a post doesn’t do as well as you thought, don’t be discouraged. Instead take it as a learning experience about what not to do in the future.

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After a few months of observing your own trends with your content, you should be able to pick up a discernible pattern.

Follow your own data and tailor your posting schedule to the trends.  Don’t take someone’s word about the best times to post because they can only speak to their content, not yours.  So get out there and put your pages under the microscope.  Good luck!

Why Video Drives Sales

20130612_142504We know that content is king on the web, but what type of content drives the most engagement out of your audience. Simply put, video is on the top of the food chain. Youtube is the largest and most popular video site out there, and is one of the top search engines used.  What it comes down to, is if you are trying to sell products or services, adding video to your online strategy is a must.

The average tweet has a shelf life of 3 minutes. Facebook posts have 3 hours.  The average video lifespan is 4 years.

That is astounding. That makes video a greater long term investment than other traditional social media marketing. Not to mention, Google gives higher rankings to videos over text format because it gives more information in a shorter amount of time.  If that isn’t reason enough to get into making video, we have a few more surprising statistics that should convince you.

The average web user spends 88% more time on a website with video than on one without.

Most users will spend at least 2 minutes watching a video that educates them on a a product they plan on purchasing.Marketing business sales

This means that the most effective video is 2 minutes or under, so keep that in mind when planning video projects. 75% of executives or people with purchasing power watch work related videos on websites once a week.  Videos build trust, relationships, and credibility in an easy to watch, share and educational format.  Video attracts 2-3 times more monthly visitors than text sites and increases engagement about as much. Furthermore, almost half of all viewers say they are more likely to seek out information on a product or service after watching an online video about it.

Simply put, video not only drives more traffic to your site but it also sells more products and services.

Making the dive into video can be scary, but it’s well worth the investment if you do it correctly.  Stay tuned for more from us on how to make video and how to market yourselves online.  Thanks for watching.

Youtube SEO

WatchingYouTubeAtWorkWe often forget that YouTube is the second largest search engine in the world. Being a site that hosts videos, we tend to miss the factthat a lot of people also use YouTube as a search engine to find what they want and need.

Like any other search engine, you can optimize your YouTube videos and move their rankings up in YouTube search result pages just like in Google search results.

Here are a few tips to help make your videos more visible through the masses:

  1. Closed Captions: YouTube is becoming global now and captions not only enable more people to consume your video but YouTube also crawls the content in the captions! Recently, YouTube introduced a speech recognition feature, which automatically detects the start and end of each line spoken and matches it to the video’s audio. So all you need to do is upload the script of the video and the captions will appear exactly in sync with the video.
  2. Naming the Video File with Keywords: If you are uploading a video about the ‘Health Benefits of Organic Foods’ then the file name of the video should be something like organic-food-benefits.avi or something similar. The viewer of the video does not look at this but YouTube gives a relevancy credit to the file name because if your file name is named with your keyword then there is a better chance that your video is about what it says.
  3. Understanding how engagement affects ranking: This probably sounds straightforward and simple, but it is proven that more interesting videos gain higher SEO.  YouTube gives relevancy credits to videos where people watch it for a longer time because it is a good way to measure the quality of the video. So for example, keeping a video to two minutes and having viewer retention of 1:30 would rank your video higher than a 10-minute video with a 5-minute viewer retention.
  4. Don’t mix video channels: Don’t mix your business and personal videos on the same Youtube channel.  Youtube and Google rank your videos based on the channel it’s placed in and how well they match.  So, make sure you have a business channel that is strictly for content that directly relates to your business.
  5. Posting HD Videos Instead of SD: HD videos out-rank standard definition videos every time. If someone is investing the energy and resources in creating a HD video then the content could be equally good. So try to upload 1080P videos whenever possible and if you are doing screen cast or presentation videos – 720P should do the job.

So keep all these things in mind when uploading your content to Youtube and you should see improved search results for your videos.Youtube_logo