We spend quite a bit of time explaining what to do and what not to do when it comes to your social media strategy. From what times to post, how to use certain networks and how to maximize your pages engagement, we like to cover our bases in social media. We haven’t, however, really talked about choosing the social networks that best fit your business. We strongly advise against joining every social network with your business because you will end up spreading yourself too thin. Instead, focus on the networks that are most active for your industry and will suit your business best. I’m going to break down each of the most popular networks by what they can do for you.
Facebook: The most popular social network across the board, so it would be very advantageous to have a page here if you already don’t. Facebook offers the ability to post various multi-media like photos and videos with ease. Another perk is that Facebook has it’s own metrics built in for easy monitoring, not to mention you can schedule your posts in advance. Having an active presence on Facebook is essential for small and large businesses alike.
Twitter: Has a large population as well, but more for updates and news. If you are interested in branching out, Twitter can help you reach a less targeted audience than Facebook. This is also the birthplace of the hashtag, so utilize them if you are going to tweet.
Instagram: Very popular with millennials due to heavy visuals. Recently introduced 15 second video capability to much success. Great for businesses that have tangible products or services. Also uses hashtags to reach a broader audience.
LinkedIn: Professional networking site. Profiles of users are based around careers and exchanging information. Establish yourself as an expert in your industry here by getting involved in groups.
Google+: Not as many active users as other sites but great for the technical crowd. LOTS of SEO benefits by Google automatically indexing any content posted to Google+. The interface is similar to Facebook for multi-media postings, so be sure to link your website with lots of images.
Pinterest: Like Instagram, a good tool for brand exposure with visual elements of products, services, etc. Followers can repin your pins, so great for putting on contests. Can be used to drive traffic to your website.
Youtube: The second largest search engine after Google, Youtube is a powerful social networking tool using video. Showing off your work, doing a product demo, or highlighting customer testimonials all make for great video and are a worthwhile investment for your brand.
We’ve just scratched the surface of what social networks can do for you, so be sure to look for more in-depth breakdowns of social media marketing on our Youtube channel or here on our blog. Good luck and happy networking!