It should be no surprise that blogging in today’s internet centered world is critically important for any content marketer. However, coming up with a constant stream of content that resonates with your audience can be an overwhelming task. Lucky for you we have boiled it down to some basic pointers for fine-tuning your blogging strategy.
First comes the ideas. Before you write anything, you must have a creative, engaging idea for your post. If you find yourself having trouble coming up with fresh ideas, consider a couple sources for inspiration. Check out industry news, social media and relevant message boards to see what your target audience is talking about. Make sure you stay relevant to their current interests to ensure the highest amount of visibility. Also use personal experiences and stories to humanize your brand. Always keep it professional, but don’t be afraid to put yourself out there. It always helps to write down creative content ideas as they come to you, even if you don’t use them immediately.
Next is one of the most important elements of your blog post, the title. Research shows that the average blog reader only stays 7 seconds past the title of your post. Your title has to grab attention and keep it. Titles with numbers, especially odd, tend to perform better than those that don’t. Include the words “How – to” to show people that they will learn something useful from your post. Another strange statistic is that people often respond more to negative tones in posts than positive ones. For example, “Why You Are Losing Money” is much more effective than “Money Saving Tips”. Just make sure not to go overboard.
Writers block can be extremely detrimental to a content creator but it does happen from time to time. The best way to combat it is not to stare at a wall or try to force it, but to seek out ideas. Listen to what people are saying on Google and social media platforms. Tailor your posts to fit what people are talking about. Answer questions that haven’t been asked yet. Take your own approach to a hotly debated topic in your industry. Take advantage of times you do feel creative and plan ahead for the times you might not.
The only way to become a better writer is to keep writing. Even if you don’t use all your work, write as much as you can. Try to spend at least 30 minutes everyday just writing. You’ll see an improvement as long as you keep trying to get better. Good luck and happy blogging.