Tagged: social

Looking into the Future: 7 Social Media Predictions for 2016

 

2015 was a huge year for social media innovations. Marketers once again saw changes to their algorithms, leading to a need for increased paid promotions. Facebook also continued their policy of curtailing posts that seem too promotional, making the number one social media site even more difficult to to budget for.

Twitter’s growth really began to stall in 2015 after seeing its peak growth in August 2014. Marketers began to shift their focus from this platform to another emerging and popular site, Instagram. With its 400 million monthly active users, Instagram became the new hot spot for reaching an audience in 2015.

But 2015 has come to an end and the changes to the social media landscape happening more and more frequently. Here’s what to expect for 2016.

     1. More Powerful Social Media Searches

In November, Pinterest announced a new search tool allowing users to zoom in on specific objects in a Pin’s image and search for similar objects or patterns. It works like Google Image search, allowing users to find products in a new way. In 2016, expect other platforms to catch on to the idea of new and improved ways to search for content and technologies to change the way we use these sites.

     2. Live Social Broadcasts

Periscope didn’t exist in 2014, but by the end of 2015 it had become Apple’s iPhone App of the Year. With more than 10 million users, Periscope’s unique live broadcast abilities have become the new way to interact with consumers. In 2016, Periscope will continue to grow, so expect to see other sites (Facebook!) to find ways to capitalize on this new technology.

     3. Buy! Buy! Buy!

Leave it to Facebook to find a new way to take our cash. In 2014, Facebook started a trend in social media that we felt through last year. Buy Buttons have recently become part of the interface of Instagram and Pinterest, so expect to start seeing these ads more often in your feeds and your budget.

     4. Video at the Forefront

Humans are visual beings, and we like videos. It’s the easiest way for us to learn and retain knowledge. Cisco estimates that by the beginning of 2017, 69% of all consumer internet traffic will be video, so marketers need to be starting a budget for video production for 2016.

     5. User Privacy Concerns

In 2015, about 32 million Ashley Madison users found out the hard way that privacy isn’t necessarily guaranteed online. With one of the largest hacks on record still fresh in their minds, social media users are now looking for assurances that their private information is, in fact, private. Expect to see major increase in protections offered from Facebook, Instagram and any other sites that store personal information like birthdates and credit card info.

     6. Incoming Messages

According to Forbes, the frequency of incoming messages are up almost one third from 2014. Consumers are catching on to a new way of connecting with companies, so expect to keep seeing an increase on incoming messages throughout the platforms. Don’t be one of the estimated 82% of brands who do not respond. Pay attention in 2016 and engage in a new way.

     7. Easier Publishing on Instagram

Instagram can be a time-consuming nightmare for social marketers simply because it must be used in real-time and is exclusive to mobile devices. If nothing else changes from last year, let’s hope Instagram has made Post Scheduling their New Year’s Resolution for 2016.

4 Ways to Get Customer Testimonials

testimonial-01Your job as a business is to win over the trust of potential customers who are not quite ready to do
business with you. Customers are like hoodwinked children. They are cynical and defensive about anything they hear or read. However, if a friend, or someone they know and trust, tells them something, they are inclined to believe it without question.

To make a prospective customer care about your business, you need to show them how you can make their life easier or better. Then, you need to follow through and prove it. The conventional way to prove a claim is to present positive testimonials, endorsements, or media articles and mentions about your business.

You probably already praise your business. However, statements you make about yourself just don’t have the same impact as statements that come from others. Especially testimonial-03happy, satisfied customers.

To convince a cynical potential customer – someone that may not be sure about becoming your customer – you need to let them know your current customers think you’re great. There are ways you can generate proof your business is sound and performs exceptional work.   What follows are four ways to help generate positive testimonials from your customers.

  1. Ask

The simplest way to get positive testimonials is to ask. Do this as a part of thanking your customer for their business. Send an email, or follow-up letter to each of your customers that says something like:

Testimonial-request-USE IN BODY

When your customer responds, you have your testimonial. Collect them all and use excerpts of the best lines that exemplify why others should do business with you.

  1. Create unique experiences

A few years ago, fishing hat manufacturer Tilley sent customers a letter congratulating them on purchasing one of their hats. The letter included tips on caring for the hat and made a pitch for some of their other products.

testimonial-04On the back of the letter was an “Insurance Certificate.” Should the hat become lost or stolen, the
certificate allowed a half-priced replacement hat. This unique promotion made the buying experience different. While a half-priced replacement may not work for all businesses, consider if an “insurance” idea is right for your product or service.

So why do something like this? When you have the opportunity to deliver unique experiences to your customers, follow up! After the sale, email your customers for their thoughts about doing business with you and the buying experience. Their responses become your testimonials.

  1. Recruit volunteers

If you are introducing a new product or service and have a Facebook, or other social media group, use your community to find willing testers during your launch period. Offer a pre-determined number of testers a half-price or even a free service in return for their permission to use their comments as testimonials.

It is important to remember to return the favor when you are asked to test a new product or service. Be sure to offer written comments than can be used as a testimonial for the product or service.

  1. Build relationships with credible experts

Ever read a recommendation for a new book? In the publishing world, authors often get influential people to recommend their books. This gives potential readers positive comments about the book from high-profile people.

testimonial-02So how do you approach a credible expert, someone who may get many of these requests? The smart way to approach this is to always be cultivating relationships over time. Always offer your assistance and always offer to be useful in general long before you ever conceive of your product idea.

If you are building meaningful relationships with others on social media, it should be easy to ask for input from experts. You can always find local experts to recommend your product or service. You could even ask the mayor or other well-liked city officials to try your business in exchange for permission to use their written recommendation as a testimonial.

You can also hire an expert to try your product or service. As a part of this agreement, use the expert’s name and testimonial when promoting your product.

Always ask for feedback

When you openly communicate with your social media audience and encourage their feedback, you can end up with some great testimonials. Keep your testimonials in one place so it is easy to draw from them when you create content.

If you make collecting customer comments a priority, eventually you’ll have thousands of potential testimonials and endorsements to choose from when you need to dispel doubt in the minds of cynical and defensive customers.

Meet Your New Website Driver: Video

 
video-productionWe’ve talked about video in social media in this space previously: Why video is important and how to use video. Regular readers already know we think believe video should be a vital part of any social media campaign, but what about your website?

Good for you if you’ve been using video in your social media. Don’t overlook your website. Videos are a great way to drive traffic to your website. Here’s a couple of ideas you may want to incorporate into your website marketing.

People Want Answers

Have you ever found yourself researching a topic on Google and discovered there were not only articles about your topic, but videos? Admit it; you probably went to that YouTube video before you clicked on an article. One great way to bring in new traffic to your website is to address those common questions your business gets with a video. People learn twice as fast when they see and hear what is being explained.

Think about how many times you’ve answered a customer’s question by demonstrating or showing them the answer. Make that demonstration into a video and post it on your website. However, don’t stop there. Include a link to that video on your social media sites with the question. It’s an easy way to increase traffic to your website and get the post shared. Which leads us to our second point.

Videos are More Likely to go Viralviral-marketing-word-mouth-38123871

When was the last time you read a news article that was “viral?” When it comes to viral content, it
seems like nine out of ten viral items are video. Yes, there may be text with the video, but the item went viral because of the video.

You may be thinking that your video may never see a million views. There’s more. The concept of
something going viral has more to do with how rapidly it is shared than how many actually see it.   Viral content is something shared with a wide network of people. Your video may not reach a thousand views, but however many see it you can leverage. If someone shares your video, they are more likely to return to your website and begin a relationship with you. Isn’t that more worth boasting about than having a million views?

Embed Everywhere

One of the great things about video is you can host the video on one platform – like YouTube or Vimeo – and then link to the video on your website and your social media sites without having to upload the video multiple times.

Embed the video in your website. YouTube, Vimeo and other video sites provide you with the URL to the video. On Facebook, including the URL address in your post will automatically create a special image and link to the video (or page). Just paste the full URL (include the “http://” part also).

If you run across a video you like that is relevant to your business, include it in your social media posts. It’s a great way to show your audience you follow others and that you value other content as well as your own.

Don’t Forget Email

Another area you can use videos to increase traffic to your website is through email marketing. We’ve discussed that in this space also. You don’t want to include the actual video in your email. The size of the video file is most likely going to be larger than most email servers will allow you to send. However, here’s a way you can include it in your email.

Take a screen shot of your video paused on frame that shows a key point. Include the image in your email. Make the image link to the video on your website (or YouTube channel). If that’s not an option for you, include the link to the page on your website (or social media site) with the video. Include a note in the email that the viewer can find more information by following the link.

If you haven’t gotten started in using video, be sure to check out our series of beginner tips for creating a video.

Social media IS for you

Small business and social media are made for each other.  However, we still find questions like, “Why should my small business use social media?” and, “What’s the value in social media for my small business?”

The simple answer to both questions: RESULTS!

Survey after survey continues to prove social media is a true benefit.  Businesses – small, medium and large – are flocking to social media.  According to LinkedIn, 90% of small and medium businesses currently use or are planning to use social media.  Ninety-four percent of those small and medium businesses use social media for marketing their business.  Are you one of them?

If you are trying to figure out if there is any value in social media for your business, keep reading.  This post is for you!  We have collected three benefits from a variety of sources that show small businesses can prosper with using social media.

Screen Shot 2015-02-03 at 2.57.19 PM Social Media Drives New Business

Chicago-based Crowdspring – an online marketplace for crowd-sourced creative services – found 50% of small business owners reporting social media helped them gain new customers.  Most through Facebook and LinkedIn.  LinkedIn further reports 82% of small businesses surveyed say social media is effective for lead generation.

Better Customer Relationships

Spredfast, a Texas-based social marketing company reports social media is the top driver (at 52%) of customer relations building and brand engagement.

Credibility

The Michigan market research firm Morpace found in their survey that 68% of the respondents reported the recommendations of a Facebook friend made users more likely to buy a specific product or visit a specific retail store.

social-channels

Are you using newspapers or TV or radio commercials to promote your business?  In this day of expensive print and broadcast advertising, that’s like fishing with a giant net in hopes of catching a few new customers.  With social media, you can hook individual customers with advertising that specifically targets the exact audience for your product or service.

If you are looking to drive new business, develop better customer relations and increase your credibility, now is the time to get social! Yes, it takes a while to build your customer base with social media; but done properly, and like any good asset, it is worth the investment.  It is also more cost-effective!  What are you waiting for?

Respond to Positivity

In a previous post, we discussed negative comments and reviews posted to the internet about your business.  This time, we want to talk about responding to positive comments.

In our previous discussion about negative comments, we talked about common sense reasons about how and why you must respond.  So you may think it is not necessary to respond to positive comments and reviews online.  You may think of doing nothing, just let others see the glowing review.

Consider this:  an unsolicited positive comment from a customer means someone took the initiative to speak publicly about your business.  This person is far more motivated to respond to a question from you.  It’s an opportunity to get additional feedback about your business.

Positive comment

Plus, in the spirit of politeness, you should respond to positive comments. Why?  It’s not just about being polite.  It’s all about opportunity.  Not responding to a positive comment is a missed opportunity.

Here are some tips for responding to positive customer reviews.

 

  • First, say “thank you.” 

Your parents taught you to say “please” and “thank you.” However, this is more than just good manners. Your “thank you” shows appreciation for not only the compliment, but also the customer who took the time to share a positive experience with your business.

Your response should include a portion of the customer’s comment.  Such as,

“Thank you so much!!  We are pleased you had a good experience with our service department.”

 

  • Next, reinforce the positive.

thumbsup

If the customer specifically mentions what they liked best about their experience with your company – recognize it. Then confirm it again. This allows you to build buzz not only about your business; it also gives you a chance to let others know about a specific product or service you offer, or one of your outstanding employees.

You might say,

“Thank you so much!!  We are pleased you had a good experience with our service department.  Our technician who performed your service, Brian, has not only been employee of the month twice this year, but has been recognized for his outstanding service by the [certification organization].”

 

  • Finally, ask what you can do better.

If you are serious about increasing your business’s potential, you are probably already looking for opportunities to improve. As mentioned earlier, when a customer offers unsolicited positive comments, they are very likely to help you improve.  Just ask!

You should ask the customer what they think you can do to improve their experience.  Not only is this a great way to keep the feedback going, but to affirm and improve a positive experience.

The full response might be:

“Thank you so much!!  We are pleased you had a good experience with our service department.  Our technician who performed your service, Brian, has not only been employee of the month twice this year, but has been recognized for his outstanding service by the [certification organization].  Please let us know if there is anything else we could have done to improve the experience you had at our shop.”

It does not take a lot of work to do this.  The rewards are great.  You can take unsolicited positive comments and turn them into not only a simple marketing survey to improve but demonstrate to others you really care about your business and your customers.

Mark Twain once said, “I can live for two months on a good compliment.”  Don’t just bask in the glow of a good comment online, returning the compliment can lead to more positive comments about your business.

If Mark Twain were alive today, he might say, “I can turn a positive comment into ten new customers.”

Using Google Plus for your Business

According to recent statistics, Google+ is the second most popular social media site in the United States behind Facebook.  Google+ has 343 million active users. That’s more than Twitter’s 200 million users.

If your business is not using Google+, now is the time to start your business page.  With a Google+ business profile, you can directly tie your website to your Google+ account.  In today’s blog, we have three tips to help expand your business influence and opportunities.Google plus

 

  •  First, install a badge!

Google+ allows you to install a ‘badge’ on your website to allow readers to communicate with you through this medium while remaining on your site.  With the Google+ badge in place, an active “Follow” widget appears next to your listing in search results.

This is good for two reasons:  First, your website visitors stay on your site.   Second, the code helps establish you as a blog publisher by tying it to your Google+ page.  By connecting your website to your Google+ page, your updates show up in search results.

 

  • Use #Hashtags!

You may be familiar with hashtags on other social media sites, and Google+ uses them as well.  Hashtags are useful because they provide added exposure to users beyond your followers.  The hashtags are connected to all your updates.

To help you, Google+ will sometimes come up with suggestions for which hashtags you should use.  If you use the suggestions Google offers, make sure to choose ones that are a good match for your topic.

 

Ranking up
  • Use Google+ as Your Business Page

Instead of your personal Google+ page, use your business page to increase followers and exposure for your business.  Now, instead of seeing your own profile when you connect with others on Google+ as your business, you will have your marketing message in front of more people.

Similar to “liking” or “commenting” on Facebook, you can use your Google+ account to +1 and comment on other people’s Google+ accounts.

Be sure to  use the Google+ account whenever you communicate with anyone in the Google+ network, both those who are following you and people who share public information, even if they’re not following you.

Like other social media sites, find the most active Google+ pages, public personal profiles and communities that match your business.  Then start interacting with them to gain more exposure for your Google+ page… and your business.

Post links and videos about your company on Google+. Google recognizes this effort and improves your search rankings, helping your SEO.

 

Be sure to get the most out of your business by getting the most out of Google+.

It’s Not Just the Number Sign Anymore

You have probably noticed the pound sign (#) followed by a word or short phrase on TV, in print and online.  Thanks to Twitter, the lowly “pound” or “number” symbol (#) has a new role. Regular social media users call the “#” symbol a “hashtag” (or “hash tag”).  The hashtag allows you to easily search for posts using the same keywords preceded with the # symbol in what seems like the chaotic world of Twitter.

The first hashtag symbol appeared in August 2007 as a way to define groups on Twitter.  Now, the # symbol is an integral part of social media life.  With an average of 140 million Tweets every day, it is easy to see why there needed to be a way of sorting through all the messages.   Hashtags allow searching of all public Tweets by anyone.  For example, users looking for the car repairs can search for #AutoRepair to find all Tweets and updates about car repairs.

Hashtag 2Hashtags get even better – you can use more than one within a single Tweet!   If searching for posts about the automotive repairs, users can enter #AutoRepair #California to narrow their search.  Two hashtags in the same post are acceptable, especially when one of the tags includes a location.

You can create any hashtag as long as you follow Twitter’s rules. Before creating a new hashtag, do a little research to see if a keyword is already in use.  Just search for the term.  If nothing shows up, it is probably safe to use.  If you create a new hashtag, be sure to let everyone know the term so they will use it in their posts.

Hashtags should be as brief as possible since the hashtag counts toward the 140-character limit for any Twitter post.  Use two or at most three short words for your hashtag.  You can capitalize the first letter of each word to make it easier to read.  You cannot use spaces in hashtags.

Twitter considers it “spamming” if there are numerous posts using a hashtags that are unrelated to the hashtag topic or group.  This could result in permanent suspension of the offending account, so always be relevant.

So why use hashtags?  Hashtags bring in more people and help increase website sales!  In less than ten years, the hashtag has become an indispensable tool for increasing user engagement and spreading information about products and businesses as well as industry news and trends.

A good way to launch a new hashtag is to share it on Facebook as well or tweet it.  If relevant, choose a unique photo or a catchy line to help encourage clicking on the hashtag.

Hashtag 1

Remember, content is what drives traffic to your website. Provide information about the content through blogs, videos, and links.  Be sure to include a link to your website after sharing short information on the hashtag. It will drive more people to get further information about the topic at your website.

You can further the coverage of your hashtag by inviting other industry experts to participate and answer queries. Encourage others to share and exchange their own data on the hashtag.

Finally, always provide links to your website.  The website link should be to a page with further information about the hashtag topic.  Remember, social media users expect good quality content.

Yes, social media has reinvented the lowly number sign – or pound sign.  Now, instead of taking up space on your phone, that icon that looks like a tic-tac-toe board can be driving customers to your business!

Get engaged on social media

In order to keep a business thriving through social media, all platforms should be used for more than posting content for the consumers to view. Social media should be used for a conversation.

A company’s trustworthiness and brand loyalty depend on the interactions it has with customers in person, yes, but online as well.

You can’t treat customers like a mass audience. Rather you should treat each customer as an individual and as if you have an established relationship with that individual. Be excited to provide customers with surprise gifts at times and solving their problems in social-media-clipartways they would never dream of.

For example, if a customer has a problem with a product every now and then, it’d be easy and sufficient to talk them through the problem and tell them what they can do next time they buy that product, but a solution that would leave a long-lasting impact would be perhaps offering the customer a replacement part or providing an extra service at no charge if you have the means to do that. It’s understood that this can’t be done with every customer. If so, the company would make no money, but every now and then, a nice surprise like this is what causes customers to tell their friends and family about the wonderful experience, thus driving more consumers to the product and the

Of course a company should answer questions in a timely manner as they are asked across social media platforms, but it should also respond to statements. Social media isn’t just a question and answer service for customers, it’s a conversation and we shouldn’t be afraid to start the conversation. Many comments on social media get overlooked because they say something along the lines of, “Outstanding service!” or “They spilled coffee on the driver’s seat!” Don’t be afraid to comment back and tell them you appreciate the comment, try to get the situation resolved if needed or even ask a follow-up question to get the ball rolling.

Make sure your account stays active. As business picks up, it’s easy to let your social media fall due to being too busy or even thinking you may not need it any more since your business is thriving. Regardless of the reason, social media should never be abandoned.

Phone clipart

Customers look online all the time to determine what product or business to use, and when they see an abandoned page, it leaves a bad taste in their mouth. They will think the business no longer cares about the customer or that it may not even exist any longer.

Give back to the customer. As stated earlier, giveaways to customers can always help with referrals. This can be in the form of a contest business.

or even just a surprise gift to valued customers or consistent contributors. They will appreciate it, tell their friends about it and keep contributing with their online content and, most importantly, their money.

Social media is crucial for companies to thrive, but it is sometimes difficult to balance when business is booming. It’s important to keep the social media pages going and to keep interacting with customers to maintain a positive image and to keep business flowing.

 

YouTube Advanced Tips for Small Business

Youtube_logoIn this post, we look at some YouTube advanced tips for small businesses. I have some advanced tips you can use to help make your business stand out and get the most out of YouTube.

If you are already posting videos to YouTube, you should Customize Your Channel! Customizing is well worth the time it takes to set up. You can add your company’s branding, customize the colors to compliment your company’s look, and add information and links.

When you set up a channel, it offers users the option to subscribe to your content at the click of a button. YouTube visitors also have the option to search just your uploaded content on your channel. The channel structure also allows you to highlight uploads, playlists, favorites or all videos.

With your custom channel in place, it’s time to Organize Your Content. Make your content viewer-friendly rather than just offering a stream of video uploads. Create playlists to group relevant videos together, or lump older content into time-related folders if appropriate. You could have a playlist of customer testimonials. Another playlist might be tips and tricks your employees have for your customers.

Remember that YouTube offers users the option to embed entire playlists into external sites, so give the creation of them, their titles, and description some decent thought. Be sure to check out our video on captions and tags for more on this subject.

using_youtube_analytics_sourcesYouTube offers every user free analytics data via the “Insight” button on every uploaded video. Be sure to Use YouTube’s Free Analytics Tools. Do not overlook this free-to-view information. It can offer you some valuable info on not only views stats, but demographics, community, and the most useful — “discovery” data — info on how users came across the video, including the links they followed to get there. This can be helpful in deciding how and where to display YouTube videos on your website. The tools are there – be sure to use them.

My final tip is perhaps the most important. Promote Your YouTube Videos. Don’t assume viewers will come to you just because you have a YouTube channel. Someone once said, “not advertising is like winking at a beautiful person in the dark. You know what you are doing, but no one else does.” YouTube visitors will not automatically think to look you up on YouTube. After all, there are those adorable animal videos!

Every time you post a video that is relevant for general sharing, you should blog about it. Then tweet it and mention it on your Facebook Page. Twitter and Facebook are easy through YouTube’s account settings that automatically publish news of a new video if you have linked up the social services. If you haven’t linked your YouTube account to your Facebook and Twitter accounts, do it now!

Screen Shot 2014-06-13 at 6.03.45 PMWhile on the video in YouTube, click the “Share” button. YouTube has some of the most common social media sites listed. Just click the button for the site to which you want to add the video. For blogs and other social media sites not listed, click the box below the icons to copy the HTML code. Sharing the video on your social media sites as well as your own website will help push users towards your video content.

One last tip – don’t shy away from allowing embedding of your videos on other sites — the more views the better.  So get out there and make sure your videos are seen! Good luck!

Shortcuts to Avoid in Social Media

042313-shortcutShortcuts are something that are used in almost every facet of life. Be it keyboard shortcuts or a quicker way to get home from work, people like to do things the easiest way possible.  We have automation tools that allow for advanced programming of Twitter, Facebook, Google Plus and even Instagram.  But where do we draw the line between convenience and practicality?  Does automation of posts deserve the bad reputation it has? We personally feel that automation has it’s place, but it require supplemental monitoring to make it effective.  Here we are going to go through some social media shortcuts that you should avoid with your pages.

1) Pre-Scheduling for Events

This seems like a no brainer, but you should avoid scheduling your posts in advance of a real time event.  If, for example, you have programmed tweets talking about a specific driver in an upcoming race, it could backfire on you if something about the event changes. The driver could be injured before the race or the weather may cause a delay.  Stick to posting real time updates on events if you cover them to prevent this from happening.

2) Auto-Replies

One on one communication should never be automated. Whether it’s thanking someone for following you or answering a message, you should always do these yourself. There is no better way to turn off a new follower than to send them an automated thank you.

3) Posting the Same Message Across Multiple Networks

This is where automation gets the most flak from critics.  A lot of times when using automation tools to schedule messages in advance, you can schedule the same message across multiple networks. For example, you may send out a message as a tweet and as a Facebook update.  Unfortunately, this is pretty noticeable to followers. After all, it’s still a little weird seeing a lot of hashtags on Facebook if you are cross posting from Instagram or Twitter.  We recommend tailoring each message you send out for the network you are posting on.  What makes for a good tweet may not translate that easily to Google Plus and so on.

4) Sending Connection Invites Without Personalizing

For networks like LinkedIn, you can send a message along with your invitation to connect.  There is a standard message already in the template, but you should take the time to make it personal. People will know if you just sent them the boiler plate message, so make sure to put your own spin on it.  Explain why you want to connect or how being connected to you will be beneficial to that person. Don’t risk looking like a spammer with the standard message.

password5) Using A Simple Password

Most people use the same password for everything. Be careful of doing this, especially with an easy password. Social accounts get hacked all the time for one reason or another, so stay on top of your accounts with solidly difficult passwords.  Also be sure to change them every so often to keep your accounts as secure as possible. The process for getting your accounts back after they’ve been hacked can be difficult and sometimes not possible. Better to be safe than sorry in this case.

6) Buying Likes

Did you know that some companies offer ‘likes’ for a price? These businesses create thousands of fake accounts to generate likes for their clients. Facebook has caught onto this scheme and actually punishes pages that do this by limiting their organic reach.  Avoid buying into any scam that is supposed to bring you likes on your page, it will end up doing more harm than good.

7) Only Retweeting/Sharing

Retweeting is good for networking and spreading other’s messages if they are in line with your brand. The same goes for sharing on Facebook.  Only retweeting and sharing, however, shows your audience that you don’t have anything original or unique to offer. Use the retweet and share buttons sparingly so as not to oversaturate your followers. Otherwise why should someone follow you when they can get the message from the other source?

8) Inviting Every Friend to Like Your Pages

Annoying your friends with constant invites to like pages they aren’t the targeted market for will actually hurt your reach. You want to make sure you are reaching the right audience for your brand with your ad campaigns.  Stick to trying to gain a following of appropriate customers.

tagging-on-facebook9) Tagging Irrelevant People

This is probably one of the worst things you could do with your social pages. Under no circumstances should you tag people in an update that have nothing to do with your message. Get permission from anyone you want to tag before you associate them with your company and only then tag them if they are relevant.  You will get more exposure by tagging, but it will backfire if it doesn’t make sense.

These are just a few things you should avoid with your pages. Social media management isn’t easy, but if you make sure you aren’t taking the wrong shortcuts, you will do just fine. Good luck and happy posting.