Tagged: SEO

Increase Your Video SEO Ranking By Understanding Retention

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Did you know that YouTube is the second largest search engine available on the web?

With thirty million visitors per day and over one hundred hours of video being uploaded to YouTube every minute, getting your video noticed can be a real challenge.

So, what does it take to get noticed? To answer that, you will need to understand how YouTube ranks its videos.

One of the most important factors for ranking is content that can hold the attention of your audience.

YouTube ranks your video based on how people engage with it. This engagement can be measured by video retention, comments and shares to social media.

When it comes to video retention and watch-time, the longer people view a video and stay on YouTube because of your video, the better your video will rank. Your video can be of any length, but if you choose to make longer content, but make sure that it’s something that will hold the attention of your audience.

By looking at YouTube’s analytics, you can find the audience retention tool. Here’s how:

1.Log in to your YouTube account.

2.In the top right, select your account > Creator Studio.

3.On the left, select Analytics > Audience retention.

4.Click the name of the video and play it.

You can use the Audience Retention Report to get an overall measure of how well your video keeps its audience. Use the report to see:

•Average view duration for all videos on your channel

•Top videos or channels listed by watch time

•Audience retention data for a specific video for different timeframes

•Relative audience retention for a video compared to the YouTube average for similar videos

Keeping your video at a length that matches the average view time for your videos can help increase your audience retention.

For example, if you have a video that is 10 minutes long, and your viewership goes down by 75% after the first 3 minutes, you may want to shorten your videos down to closer to 3 minutes.

It’s also important to note that likes and dislikes, view count and amount of shares plays a role in how you are ranked when searching YouTube. Social media shares will help get your video out to your audience, which hopefully will lead to more views.

Bottom line, the more views and the longer your audience stays tuned in, the higher your video will rank on YouTube. Follow these tips, and you should start seeing results.

Meet Your New Website Driver: Video

 
video-productionWe’ve talked about video in social media in this space previously: Why video is important and how to use video. Regular readers already know we think believe video should be a vital part of any social media campaign, but what about your website?

Good for you if you’ve been using video in your social media. Don’t overlook your website. Videos are a great way to drive traffic to your website. Here’s a couple of ideas you may want to incorporate into your website marketing.

People Want Answers

Have you ever found yourself researching a topic on Google and discovered there were not only articles about your topic, but videos? Admit it; you probably went to that YouTube video before you clicked on an article. One great way to bring in new traffic to your website is to address those common questions your business gets with a video. People learn twice as fast when they see and hear what is being explained.

Think about how many times you’ve answered a customer’s question by demonstrating or showing them the answer. Make that demonstration into a video and post it on your website. However, don’t stop there. Include a link to that video on your social media sites with the question. It’s an easy way to increase traffic to your website and get the post shared. Which leads us to our second point.

Videos are More Likely to go Viralviral-marketing-word-mouth-38123871

When was the last time you read a news article that was “viral?” When it comes to viral content, it
seems like nine out of ten viral items are video. Yes, there may be text with the video, but the item went viral because of the video.

You may be thinking that your video may never see a million views. There’s more. The concept of
something going viral has more to do with how rapidly it is shared than how many actually see it.   Viral content is something shared with a wide network of people. Your video may not reach a thousand views, but however many see it you can leverage. If someone shares your video, they are more likely to return to your website and begin a relationship with you. Isn’t that more worth boasting about than having a million views?

Embed Everywhere

One of the great things about video is you can host the video on one platform – like YouTube or Vimeo – and then link to the video on your website and your social media sites without having to upload the video multiple times.

Embed the video in your website. YouTube, Vimeo and other video sites provide you with the URL to the video. On Facebook, including the URL address in your post will automatically create a special image and link to the video (or page). Just paste the full URL (include the “http://” part also).

If you run across a video you like that is relevant to your business, include it in your social media posts. It’s a great way to show your audience you follow others and that you value other content as well as your own.

Don’t Forget Email

Another area you can use videos to increase traffic to your website is through email marketing. We’ve discussed that in this space also. You don’t want to include the actual video in your email. The size of the video file is most likely going to be larger than most email servers will allow you to send. However, here’s a way you can include it in your email.

Take a screen shot of your video paused on frame that shows a key point. Include the image in your email. Make the image link to the video on your website (or YouTube channel). If that’s not an option for you, include the link to the page on your website (or social media site) with the video. Include a note in the email that the viewer can find more information by following the link.

If you haven’t gotten started in using video, be sure to check out our series of beginner tips for creating a video.

Image Size Matters

DrawingsStandardSizesDrawingSheetsWhen it comes to social media, we all know that content is king. However, content with images is like a world-leader, sitting on a throne of viral content. Images are critical to your content being seen. Why? The brain processes visual information 60,000 times faster than it does when decoding text.

However, when it comes to using images, it’s important to make sure you use the right size for where you’re sharing. Research shows that social media content with images is shared exponentially more than content without pictures. This blog will help you make sure you the best image sizes for your favorite social media site.

Twitter

Tweets with images are retweeted 150% more than those without an image. In fact, 89% more tweets become favorites than those tweets with just plain text. Image also see 18% more clicks.

  • The optimal image Dimensions: 1024 x 512 pixels; also acceptable: 440×220 pixels
  • File size 5 MB (3MB for animated GIFs)
  • File Type: JPEG, PNG and GIF

Facebook

Posts with images account for 87% of all interactions on Facebook, worldwide. Posts with images are shared 87% while posts with links are shared on 4% of the time. On 3% of posts with video get shared.

  • Optimal Dimensions: 2048×2048 and 1200×630 pixels (for shared links); also acceptable 720×720 pixels
  • File Size: must not exceed 15MB
  • File Type: JPEG, BMP, PNG, GIF and TIFF

NOTE: PNG files larger than 1M may appear pixelated on shared links.

Open graph images may not include more than 20% text – this includes logos and slogans as a part of the image.

Google+ images

  • Optimal Dimensions: 2048×2048 and 1200×630 pixels (for shared links); also acceptable 720×720 pixels
  • File Size: must not exceed 36MB
  • File Type: JPEG, PNG, and GIF

Tumblr

  • Optimal Dimensions: 1280×1920 pixels for high-resolution images (except for super-wide panoramas); also acceptable 540×540 pixels
  • File Size: must not exceed 100MB
  • File Type: JPEG, and PNG

NOTE: The maximum width for animated GIFs is 500 pixels and may not exceed 1MB.

Images wider than 300 pixels automatically scale to fit the dashboard.

Instagram

  • Optimal Dimensions: 640×640 pixels; also acceptable 612×612 pixels
  • File Type: JPEG, PNG, and GIF

NOTE: Instagram allows higher resolutions photos if they are taken with the Instagram App. Photos uploaded from another device will have a lower resolution.

Pinerest

  • Optimal dimensions: 736 pixels wide; also acceptable: 236 pixels wide.
  • Pinterest automatically scales the height for you based on the image width.
  • File Size: must not exceed 10MB
  • File Type: JPEG, PNG, and GIF

NOTE: To pin a video, you must first upload it to a video site such as YouTube or Vimeo.

LinkedIn

  • Optimal Dimension for shared images: 531×399; also acceptable: 400×400 pixels
  • For shared links: 180×110; also acceptable 165×101 pixels
  • File Size: must not exceed 100MB
  • File Type: JPEG, PNG, and GIF

NOTE: To prevent spam in the LinkedIn feed, you cannot repeatedly post the same shared content.

So, there you have it, image dimensions for most of the popular social media sites. If you want to increase your exposure, share a picture! But not just any picture, one that works best for the site. Use this ‘cheat sheet’ to make sure your image gets you noticed.

Go Get Google Plus

In a recent post, we talked about Google+ being the second most popular social media site in the United States. In fact, Google+, with its 343 million active users is the third most popular site in the world. It ranks right behind Q-Zone, a Chinese social networking site.

Many people neglect the use of Google+, but it is crucial for your business. If you don’t already have a Google+ page for your business, create one today. In today’s blog, we have three more tips to help expand your business influence and opportunities.

  1. Join and Create CommunitiesGooglePlus1

You will find many communities on Google+ similar to those you will find on Facebook and LinkedIn. If there’s not one that suits your business, you can start a new one! Create it using your personal profile or your business page.

Your community can be public or private. A private community requires permission to join. As the moderator, you must approve requests from any that wish to join a private community

Like any social network group, Google+ communities have their share of spam. However, Google+ has an excellent spam management system. The Google+ system grabs most spam and keeps it for moderator approval instead of allowing it to go public and someone notifying you to remove it. At Google+, moderators can also get rid of users who frequently spam others.

You can find ways around most spam in your community by keeping the community private and only allowing people of your choosing to join. A private community will take longer to build, but it does help reduce, if not eliminate, spam.

  1. Get Local!

Google+ has taken charge over Google Places. Customers can leave review write-ups on your local Google+ places page even if you are not active there. That makes Google+ important to businesses because search results show up in reviews alongside other important details and photographs on a Google+ Local Places page.

If you have ever searched for a business at Google, you have probably noticed some businesses have a map and business information along with the option to write a review. These are Google+ businesses! Once you have a Google+ page, when someone searches for your business, this information appears along with the option to review your business.

  1. Host a Google+ Hangout

Yohangoutsur business may not be prepared to invest in webinar or online meeting software. Google+ hangouts are a fantastic and free platform around the expensive meeting software. With Google+, you are limited to a maximum of 10 participants active in the video hangout. However, you can stream video to however many viewers you want using YouTube, making it similar to a webinar.

You can hold Google+ hangouts for all sorts of things, like interviews, question and answer sessions, discussions, webinars (with screen-sharing), private conversations and really about anything else you could imagine. Hold a hangout about car safety; show off new equipment and employees.   Other subjects might be about repairing aluminum or how to identify a quality repair shop.

In addition, you can record the hangout and post to your YouTube channel – a great way to increase your video content.

Go to the Google+ hangouts page (https://plus.google.com/hangouts) and see live hangouts happening in real time. You may find some that you can jump into to see how the hangout works and better know your audience. Then you will be well on your way to creating your own hangout party.

Check out our other Google+ tips, here on Engage Target Media.

Using Google Plus for your Business

According to recent statistics, Google+ is the second most popular social media site in the United States behind Facebook.  Google+ has 343 million active users. That’s more than Twitter’s 200 million users.

If your business is not using Google+, now is the time to start your business page.  With a Google+ business profile, you can directly tie your website to your Google+ account.  In today’s blog, we have three tips to help expand your business influence and opportunities.Google plus

 

  •  First, install a badge!

Google+ allows you to install a ‘badge’ on your website to allow readers to communicate with you through this medium while remaining on your site.  With the Google+ badge in place, an active “Follow” widget appears next to your listing in search results.

This is good for two reasons:  First, your website visitors stay on your site.   Second, the code helps establish you as a blog publisher by tying it to your Google+ page.  By connecting your website to your Google+ page, your updates show up in search results.

 

  • Use #Hashtags!

You may be familiar with hashtags on other social media sites, and Google+ uses them as well.  Hashtags are useful because they provide added exposure to users beyond your followers.  The hashtags are connected to all your updates.

To help you, Google+ will sometimes come up with suggestions for which hashtags you should use.  If you use the suggestions Google offers, make sure to choose ones that are a good match for your topic.

 

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  • Use Google+ as Your Business Page

Instead of your personal Google+ page, use your business page to increase followers and exposure for your business.  Now, instead of seeing your own profile when you connect with others on Google+ as your business, you will have your marketing message in front of more people.

Similar to “liking” or “commenting” on Facebook, you can use your Google+ account to +1 and comment on other people’s Google+ accounts.

Be sure to  use the Google+ account whenever you communicate with anyone in the Google+ network, both those who are following you and people who share public information, even if they’re not following you.

Like other social media sites, find the most active Google+ pages, public personal profiles and communities that match your business.  Then start interacting with them to gain more exposure for your Google+ page… and your business.

Post links and videos about your company on Google+. Google recognizes this effort and improves your search rankings, helping your SEO.

 

Be sure to get the most out of your business by getting the most out of Google+.

Choosing the Right Network for Your Business

Hand holding a Social Media 3d SphereWe spend quite a bit of time explaining what to do and what not to do when it comes to your social media strategy.  From what times to post, how to use certain networks and how to maximize your pages engagement, we like to cover our bases in social media.  We haven’t, however, really talked about choosing the social networks that best fit your business.  We strongly advise against joining every social network with your business because you will end up spreading yourself too thin. Instead, focus on the networks that are most active for your industry and will suit your business best. I’m going to break down each of the most popular networks by what they can do for you.

Facebook: The most popular social network across the board, so it would be very advantageous to have a page here if you already don’t.  Facebook offers the ability to post various multi-media like photos and videos with ease. Another perk is that Facebook has it’s own metrics built in for easy monitoring, not to mention you can schedule your posts in advance. Having an active presence on Facebook is essential for small and large businesses alike.

Twitter: Has a large population as well, but more for updates and news. If you are interested in branching out, Twitter can help you reach a less targeted audience than Facebook. This is also the birthplace of the hashtag, so utilize them if you are going to tweet.

Instagram: Very popular with millennials due to heavy visuals. Recently introduced 15 second video capability to much success. Great for businesses that have tangible products or services. Also uses hashtags to reach a broader audience.

LinkedIn: Professional networking site. Profiles of users are based around careers and exchanging information.  Establish yourself as an expert in your industry here by getting involved in groups.

google-plus-1Google+: Not as many active users as other sites but great for the technical crowd.  LOTS of SEO benefits by Google automatically indexing any content posted to Google+. The interface is similar to Facebook for multi-media postings, so be sure to link your website with lots of images.

Pinterest: Like Instagram, a good tool for brand exposure with visual elements of products, services, etc. Followers can repin your pins, so great for putting on contests. Can be used to drive traffic to your website.

Youtube: The second largest search engine after Google, Youtube is a powerful social networking tool using video. Showing off your work, doing a product demo, or highlighting customer testimonials all make for great video and are a worthwhile investment for your brand.

We’ve just scratched the surface of what social networks can do for you, so be sure to look for more in-depth breakdowns of social media marketing on our Youtube channel or here on our blog.  Good luck and happy networking!

The “Right Time” to Publish Content

It’s odd to start an article with the phrase “the right time to…”, because there really is no right and wrong in social media.  There is a large grey area around what works and what doesn’t because there is no predicting viral posts.

There is, however, a way to figure out what times are right for YOU.

A great place to start with any social measurement is checking your network analytics.  Facebook has Insights to help you see how your posts do and when they do best.

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Check here weekly to monitor how your posts have been doing and adjust your schedule as necessary to maximize your reach. Pay close attention to what kind of posts get the most engagement and try to post those during your peak user times.

Other social networking sites don’t have built in tools like Facebook to view your metrics, however, there are services that range from free to expensive that will give you everything you need to know about your social accounts.

Regardless of how you choose to monitor your metrics, you should make sure it is being done.  Experimenting with your post times and days is the only way to figure out what works and what doesn’t.  Try making a post on the weekend and making a similar post during the week.  Change up the times of day that you post. Trial and error will determine what your audience will see more of, so don’t be afraid to try new things to get engagement.  If a post doesn’t do as well as you thought, don’t be discouraged. Instead take it as a learning experience about what not to do in the future.

Marketing business sales

After a few months of observing your own trends with your content, you should be able to pick up a discernible pattern.

Follow your own data and tailor your posting schedule to the trends.  Don’t take someone’s word about the best times to post because they can only speak to their content, not yours.  So get out there and put your pages under the microscope.  Good luck!

Youtube SEO

WatchingYouTubeAtWorkWe often forget that YouTube is the second largest search engine in the world. Being a site that hosts videos, we tend to miss the factthat a lot of people also use YouTube as a search engine to find what they want and need.

Like any other search engine, you can optimize your YouTube videos and move their rankings up in YouTube search result pages just like in Google search results.

Here are a few tips to help make your videos more visible through the masses:

  1. Closed Captions: YouTube is becoming global now and captions not only enable more people to consume your video but YouTube also crawls the content in the captions! Recently, YouTube introduced a speech recognition feature, which automatically detects the start and end of each line spoken and matches it to the video’s audio. So all you need to do is upload the script of the video and the captions will appear exactly in sync with the video.
  2. Naming the Video File with Keywords: If you are uploading a video about the ‘Health Benefits of Organic Foods’ then the file name of the video should be something like organic-food-benefits.avi or something similar. The viewer of the video does not look at this but YouTube gives a relevancy credit to the file name because if your file name is named with your keyword then there is a better chance that your video is about what it says.
  3. Understanding how engagement affects ranking: This probably sounds straightforward and simple, but it is proven that more interesting videos gain higher SEO.  YouTube gives relevancy credits to videos where people watch it for a longer time because it is a good way to measure the quality of the video. So for example, keeping a video to two minutes and having viewer retention of 1:30 would rank your video higher than a 10-minute video with a 5-minute viewer retention.
  4. Don’t mix video channels: Don’t mix your business and personal videos on the same Youtube channel.  Youtube and Google rank your videos based on the channel it’s placed in and how well they match.  So, make sure you have a business channel that is strictly for content that directly relates to your business.
  5. Posting HD Videos Instead of SD: HD videos out-rank standard definition videos every time. If someone is investing the energy and resources in creating a HD video then the content could be equally good. So try to upload 1080P videos whenever possible and if you are doing screen cast or presentation videos – 720P should do the job.

So keep all these things in mind when uploading your content to Youtube and you should see improved search results for your videos.Youtube_logo