Shortcuts are something that are used in almost every facet of life. Be it keyboard shortcuts or a quicker way to get home from work, people like to do things the easiest way possible. We have automation tools that allow for advanced programming of Twitter, Facebook, Google Plus and even Instagram. But where do we draw the line between convenience and practicality? Does automation of posts deserve the bad reputation it has? We personally feel that automation has it’s place, but it require supplemental monitoring to make it effective. Here we are going to go through some social media shortcuts that you should avoid with your pages.
1) Pre-Scheduling for Events
This seems like a no brainer, but you should avoid scheduling your posts in advance of a real time event. If, for example, you have programmed tweets talking about a specific driver in an upcoming race, it could backfire on you if something about the event changes. The driver could be injured before the race or the weather may cause a delay. Stick to posting real time updates on events if you cover them to prevent this from happening.
One on one communication should never be automated. Whether it’s thanking someone for following you or answering a message, you should always do these yourself. There is no better way to turn off a new follower than to send them an automated thank you.
3) Posting the Same Message Across Multiple Networks
This is where automation gets the most flak from critics. A lot of times when using automation tools to schedule messages in advance, you can schedule the same message across multiple networks. For example, you may send out a message as a tweet and as a Facebook update. Unfortunately, this is pretty noticeable to followers. After all, it’s still a little weird seeing a lot of hashtags on Facebook if you are cross posting from Instagram or Twitter. We recommend tailoring each message you send out for the network you are posting on. What makes for a good tweet may not translate that easily to Google Plus and so on.
4) Sending Connection Invites Without Personalizing
For networks like LinkedIn, you can send a message along with your invitation to connect. There is a standard message already in the template, but you should take the time to make it personal. People will know if you just sent them the boiler plate message, so make sure to put your own spin on it. Explain why you want to connect or how being connected to you will be beneficial to that person. Don’t risk looking like a spammer with the standard message.
Most people use the same password for everything. Be careful of doing this, especially with an easy password. Social accounts get hacked all the time for one reason or another, so stay on top of your accounts with solidly difficult passwords. Also be sure to change them every so often to keep your accounts as secure as possible. The process for getting your accounts back after they’ve been hacked can be difficult and sometimes not possible. Better to be safe than sorry in this case.
6) Buying Likes
Did you know that some companies offer ‘likes’ for a price? These businesses create thousands of fake accounts to generate likes for their clients. Facebook has caught onto this scheme and actually punishes pages that do this by limiting their organic reach. Avoid buying into any scam that is supposed to bring you likes on your page, it will end up doing more harm than good.
7) Only Retweeting/Sharing
Retweeting is good for networking and spreading other’s messages if they are in line with your brand. The same goes for sharing on Facebook. Only retweeting and sharing, however, shows your audience that you don’t have anything original or unique to offer. Use the retweet and share buttons sparingly so as not to oversaturate your followers. Otherwise why should someone follow you when they can get the message from the other source?
8) Inviting Every Friend to Like Your Pages
Annoying your friends with constant invites to like pages they aren’t the targeted market for will actually hurt your reach. You want to make sure you are reaching the right audience for your brand with your ad campaigns. Stick to trying to gain a following of appropriate customers.
This is probably one of the worst things you could do with your social pages. Under no circumstances should you tag people in an update that have nothing to do with your message. Get permission from anyone you want to tag before you associate them with your company and only then tag them if they are relevant. You will get more exposure by tagging, but it will backfire if it doesn’t make sense.
These are just a few things you should avoid with your pages. Social media management isn’t easy, but if you make sure you aren’t taking the wrong shortcuts, you will do just fine. Good luck and happy posting.