Are you using video to enhance your marketing plan? If not, what’s holding you back? Here are three great video tips that can help you get started or improve your current video strategy.
- Keep Your Content Short
As any filmmaker can tell you, editing is one of the toughest steps. Condensing your content into a few minutes can be a challenge.Unfortunately, viewers have short attention spans so you have to keep it short, especially in the beginning. As you build your video library and measure viewership, you’ll start to see where there is demand for longer in-depth videos.
When it comes to social media, short-form videos are a great asset. These videos are ideal for sharing on sites like Twitter, Facebook and Instagram. In this format, customers can quickly view a message as they scroll through their social media feeds. Brands can quickly send a message that will be seen by a larger audience.
2. Create an Emotional Response
To help you start, channel your inner storyteller. Make sure you show the stories behind your product and get to the heart of how your product relates to real people. Emotions evoke a response from viewers that will stick with them much longer than an ad telling them to go purchase a product or service. Consumers want to feel like they are a part of your brand and they like to buy from companies who make difference in the world.
3. Make Your Videos Engaging
Did you know that 80% of online visitors will watch a video, while only 20% will read text? Video in itself is more engaging than any other medium in advertising. Consumers are constantly bombarded with others vying for their attention. From sales pitches, case studies, product information and more, your audience is almost numb to advertising in these forms. As marketers, we risk being so eager to push information at buyers that we forget to think about whether they’ll enjoy it.
You can evoke emotion and establish a connection with your viewers in ways not possible with written word. Get your audience talking to you and about you in a positive way.