Tagged: media

Big Brand Facebook Tactics that Work for Any Business

Well-Known World Brand LogotypesThe most challenging part of social media management is staying active and engaging. Big brands like Oreo, Nike and Target have dedicated marketing departments that spend all their time coming up with great fresh content. Following the cues of these brands is something any business, no matter how small, can do.  We are going to go over some of the ways these companies keep their fan base coming back, so that you may be able to make your pages more engaging.

1) Holidays and Events

Heineken held a Instagram scavenger hunt content ahead of the U.S. Open Men’s final for a chance to win tickets. Fans had to search for clues in a mosaic of Instagram photos that would ultimately lead them to nine pairs of tennis tickets. In order to prove they had found the next clue, users had to comment on the correct photo with the codeword “#SHHH.” You can host promotions or games through your own social media channels the same way while capitalizing on an upcoming event or holiday.  Reward your fans for participation and they will continue to engage with you.

2) Crowdsourcing

Facebook and Instagram are great places to ask people for content. By asking your fans for their input, you can easily generate new content that is centered around your customers. Again, reward your fans for their input by acknowledging them and showing appreciation.  Someone take a picture of using your product? Feature their photo on your own pages as a shout out. People really appreciate being noticed by brands or companies that they use, so share the love with your fan base.

3) Fun

Humor is a great way to humanize your brand. It shows that your company can have fun and wants to share that with others.  Skittles and Old Spice do a very good job of engaging fans with nonsensical humor. If you can make your fans laugh they are much more likely to share your content and possibly let it go viral.

70-20-104) 70/20/10

Almost all the major brands that have successful social pages follow the rule of 70/20/10. That means the 70% of their content is information that is valuable to their followers in some way. This can be tips, tricks, contests, Q&A chats or anything else that does more for your customer than it does for you.  20% of your content should be shared from other sources to show that you acknowledge other companies, brands or even your fans. Share articles written by industry publications, or user submitted photos and videos. The last 10% of your content should be self-promotional. This is where you show off your products and services.  Apply this rule to your content and see it take off.

5) Customer Service

Daily upkeep of your social pages mostly includes responding to fans. Liking or encouraging good comments, answering questions and handling complaints is something that should be done often. This humanizes your brand and shows that you are active and involved with your followers. Take the time to respond to everything you get and make sure to tag the relevant people.

6) Consistancy

Quite simply, you should make sure that there is at least one post every few days on all of your social networks.  If you focus on just a few, it’s ok to post every day.  The most important thing is that you are consistently making posts so your fans know your page isn’t dead.  Take care not to over post or you’ll risk driving away your audience.

7) Storytelling

Video is a great way to tell your brand’s story. Oreo is definitely a brand who has utilized video to it’s fullest extent. They generally keep their videos simple using stop motion and viewer submitted content to engage their fans.  Your videos don’t have to be long or big productions thanks to Vine and Instagram Video.  These networks are free to use and are easy to navigate.  You can also use hashtags to categorize your posts and get your message out to a wider audience.

Four-seasons8) Capture the Seasons

As the seasons change, capture the feel of each one.  Fans know you are current and thinking about something other than your business if you play into the seasons of the year. Tie your brand or company into your messages. Change your profile picture or cover photos to keep with the changing times.

There are many ways to keep your audience engaged like the big guys do if you are willing to get a little creative. Play around with your posts to see what resonates most with your fans.  It’s all trial and error. Don’t be afraid to make mistakes. There really is no wrong answer on how to best connect with your followers.  Take risks and you may see them pay off in the long run.  Good luck and happy posting!

An Introduction to Youtube

Youtube_logoVideo is a very powerful tool for a business of any size.  Many businesses already use YouTube as a place to showcase their products and services.  However, like any business tool, you need to manage your YouTube channel in order to get the most out of it.

In this video, I have some general dos and don’ts of using YouTube from a behind-the-scenes perspective to help you get the most from your videos and your YouTube channel.  If you are looking for video production hints or content tips, we have those too, just check out one of our other videos (below?).

First, the bad news: you are not going to be able to stop people from adding negative comments to your videos or channel.  The good news:  you have the power to delete offensive or any remarks from the worst offenders.  However, taking advantage of this option requires good judgment on your part.

You should never instantly remove any negative or critical comments, especially relevant ones, but you can certainly remove any spam or comments that use offensive language.

Instead of removing negative or critical comments, respond to them – in the comments.  This shows visitors you are proactive and will correct mistakes.  It also lets visitors know you care about what other think.  If you remove negative comments, it will look like you are trying to hide criticism.

If you do remove spam or offensive remarks and someone challenges you over the removal, make a simple statement to the effect that you do not tolerate such comments.  If a particular person is seriously spamming or posting abusing comments, you can block that user, but this should be a last resort.

YouTube also has options for moderating comments before they go live.  This can be helpful in stopping problems before they start.  To find out how to do this, click the Help button at the bottom of your channel and enter the search term “moderate comments.”

My next tip – Engage with the YouTube Community – takes moderating comments one-step further.  YouTube is a social platform, so make it a habit to check out other content on the site.  If you find a channel or video that is suitable with your site, mark it as a favorite.  It is to your advantage to make suitable YouTube “friends.”  The rule here is don’t be like Switzerland and remain neutral!

If you really cannot, or do not want to associate your company with other companies or individuals, then think in broader terms.  Why not look at content or channels that cover your local area or that might be a good cause you or your company to support.  Consider ‘friending’ the local animal shelter or causes that are a good match for your business; anything in the automotive field, like child safety seats or not texting while driving are possibilities.

As well as engaging with others, be sure to stay up to date with YouTube’s own news.  The site goes through changes from time to time as well as adds new features on a regular basis.  It is well worth following the official YouTube blog for keeping up to date with site and community news.

Finally, Do Not Neglect Your Channel.  You have invested the time and effort to get it up and running.  Don’t quit now!  There are many neglected YouTube channels.  Some are even from social firms – those you would think should realize the value in an up-to-date video resource for their company.

Now we are not suggesting you should create needless video content just to have new content.  Just don’t let your resolve or enthusiasm for the service dwindle a couple of months after you’ve started.  Even if you have no new content to post, log in on a regular basis to stay on top of comments and friend requests.  Search for new videos to add as your favorites.  This will give you ideas for new, relevant videos.  Just don’t relegate your channel to the ranks of the unloved and forgotten.