Tagged: linked in

Image Size Matters

DrawingsStandardSizesDrawingSheetsWhen it comes to social media, we all know that content is king. However, content with images is like a world-leader, sitting on a throne of viral content. Images are critical to your content being seen. Why? The brain processes visual information 60,000 times faster than it does when decoding text.

However, when it comes to using images, it’s important to make sure you use the right size for where you’re sharing. Research shows that social media content with images is shared exponentially more than content without pictures. This blog will help you make sure you the best image sizes for your favorite social media site.

Twitter

Tweets with images are retweeted 150% more than those without an image. In fact, 89% more tweets become favorites than those tweets with just plain text. Image also see 18% more clicks.

  • The optimal image Dimensions: 1024 x 512 pixels; also acceptable: 440×220 pixels
  • File size 5 MB (3MB for animated GIFs)
  • File Type: JPEG, PNG and GIF

Facebook

Posts with images account for 87% of all interactions on Facebook, worldwide. Posts with images are shared 87% while posts with links are shared on 4% of the time. On 3% of posts with video get shared.

  • Optimal Dimensions: 2048×2048 and 1200×630 pixels (for shared links); also acceptable 720×720 pixels
  • File Size: must not exceed 15MB
  • File Type: JPEG, BMP, PNG, GIF and TIFF

NOTE: PNG files larger than 1M may appear pixelated on shared links.

Open graph images may not include more than 20% text – this includes logos and slogans as a part of the image.

Google+ images

  • Optimal Dimensions: 2048×2048 and 1200×630 pixels (for shared links); also acceptable 720×720 pixels
  • File Size: must not exceed 36MB
  • File Type: JPEG, PNG, and GIF

Tumblr

  • Optimal Dimensions: 1280×1920 pixels for high-resolution images (except for super-wide panoramas); also acceptable 540×540 pixels
  • File Size: must not exceed 100MB
  • File Type: JPEG, and PNG

NOTE: The maximum width for animated GIFs is 500 pixels and may not exceed 1MB.

Images wider than 300 pixels automatically scale to fit the dashboard.

Instagram

  • Optimal Dimensions: 640×640 pixels; also acceptable 612×612 pixels
  • File Type: JPEG, PNG, and GIF

NOTE: Instagram allows higher resolutions photos if they are taken with the Instagram App. Photos uploaded from another device will have a lower resolution.

Pinerest

  • Optimal dimensions: 736 pixels wide; also acceptable: 236 pixels wide.
  • Pinterest automatically scales the height for you based on the image width.
  • File Size: must not exceed 10MB
  • File Type: JPEG, PNG, and GIF

NOTE: To pin a video, you must first upload it to a video site such as YouTube or Vimeo.

LinkedIn

  • Optimal Dimension for shared images: 531×399; also acceptable: 400×400 pixels
  • For shared links: 180×110; also acceptable 165×101 pixels
  • File Size: must not exceed 100MB
  • File Type: JPEG, PNG, and GIF

NOTE: To prevent spam in the LinkedIn feed, you cannot repeatedly post the same shared content.

So, there you have it, image dimensions for most of the popular social media sites. If you want to increase your exposure, share a picture! But not just any picture, one that works best for the site. Use this ‘cheat sheet’ to make sure your image gets you noticed.

Get the most out of LinkedIn

Launched in May 2003, LinkedIn now has over 300 million users – 100 million here in the US as of 2014. LinkedIn has over three million business pages that showcase over one million products and services.

LinkedIn logo

The number one tip for businesses on LinkedIn, and any social media platform for that matter, is to optimize your page.  As in any marketing environment, you must highlight what your business has to offer.  To be a sharp marketer, build out your products and services page.  Those who do this tend to attract twice as many company followers than those who do not.  Use this page to tell others what you do best and give them compelling reasons to follow you.

Remember, you can link to just about anything from your products and services page, including your latest and greatest white papers, case studies or how-to content.

You canbest attract customers when you turn your products, services or anything else relevant to your business into a focal point.  An example of what to feature includes your services.  If you specialize in certain makes of automobiles, feature those.  If you offer towing or your shop has a special process for detailing repaired vehicles, feature that.  Perhaps you are the only shop that offers towing for customers.  Any service that sets you apart is something you should highlight.

You can also highlight the products you use.  Perhaps you only use OEM parts or you use a specific type of automotive paint.  Maybe you have a special source for hard-to-get body parts.  Anything like these should be on your products and services page.

Also consider listing your community involvement – do you participate in bike safety days, driver safety classes or child safety programs with your local police?  Maybe you sponsor a little league team. Put this on your products and services page to show your community involvement.

The idea is to use your products and services page to tell LinkedIn members what you excel at and why they should follow you.

Another reason to make this page stand out is that LinkedIn company pages are SEO-friendly.  Be sure to use powerful keywords in your description.  LinkedIn allows company searches by keyword, so be sure to include strong words and phrases that describe your business, expertise and industry focus.

Don’t forget to include your contact information as well.  Also, your primary attributes can function as keyword tags.

Now that you have your products and services page ready, you must be ready to engage with your audience.

LinkedIN

LinkedIn company pages, allow you to like and share content as a company. Previously, only individuals could do this.  It is a major change, so use it to your advantage by engaging other members!

For example, your company can ‘like’ and respond to member comments made in response to posts on your company page.  Consider sharing your customers’ and prospects’ content—from their corporate blogs, product updates and company posts—to get these kinds of interactions going.  This helps develop trust with customers while developing a more professional corporate brand identity.  Content customized to your followers’ and customers’ professional interests resonates the most on LinkedIn.

Choose the latter to send your update to a subset of followers based on geography, industry, company size or level of seniority.  Just as with any social network, LinkedIn is a community where targeted engagement is essential for success.With targeted updates, you can easily tailor your message to your audience.  For example, when you create an update, you can choose to share it with “all followers” or to a “targeted audience.”

Shortcuts to Avoid in Social Media

042313-shortcutShortcuts are something that are used in almost every facet of life. Be it keyboard shortcuts or a quicker way to get home from work, people like to do things the easiest way possible.  We have automation tools that allow for advanced programming of Twitter, Facebook, Google Plus and even Instagram.  But where do we draw the line between convenience and practicality?  Does automation of posts deserve the bad reputation it has? We personally feel that automation has it’s place, but it require supplemental monitoring to make it effective.  Here we are going to go through some social media shortcuts that you should avoid with your pages.

1) Pre-Scheduling for Events

This seems like a no brainer, but you should avoid scheduling your posts in advance of a real time event.  If, for example, you have programmed tweets talking about a specific driver in an upcoming race, it could backfire on you if something about the event changes. The driver could be injured before the race or the weather may cause a delay.  Stick to posting real time updates on events if you cover them to prevent this from happening.

2) Auto-Replies

One on one communication should never be automated. Whether it’s thanking someone for following you or answering a message, you should always do these yourself. There is no better way to turn off a new follower than to send them an automated thank you.

3) Posting the Same Message Across Multiple Networks

This is where automation gets the most flak from critics.  A lot of times when using automation tools to schedule messages in advance, you can schedule the same message across multiple networks. For example, you may send out a message as a tweet and as a Facebook update.  Unfortunately, this is pretty noticeable to followers. After all, it’s still a little weird seeing a lot of hashtags on Facebook if you are cross posting from Instagram or Twitter.  We recommend tailoring each message you send out for the network you are posting on.  What makes for a good tweet may not translate that easily to Google Plus and so on.

4) Sending Connection Invites Without Personalizing

For networks like LinkedIn, you can send a message along with your invitation to connect.  There is a standard message already in the template, but you should take the time to make it personal. People will know if you just sent them the boiler plate message, so make sure to put your own spin on it.  Explain why you want to connect or how being connected to you will be beneficial to that person. Don’t risk looking like a spammer with the standard message.

password5) Using A Simple Password

Most people use the same password for everything. Be careful of doing this, especially with an easy password. Social accounts get hacked all the time for one reason or another, so stay on top of your accounts with solidly difficult passwords.  Also be sure to change them every so often to keep your accounts as secure as possible. The process for getting your accounts back after they’ve been hacked can be difficult and sometimes not possible. Better to be safe than sorry in this case.

6) Buying Likes

Did you know that some companies offer ‘likes’ for a price? These businesses create thousands of fake accounts to generate likes for their clients. Facebook has caught onto this scheme and actually punishes pages that do this by limiting their organic reach.  Avoid buying into any scam that is supposed to bring you likes on your page, it will end up doing more harm than good.

7) Only Retweeting/Sharing

Retweeting is good for networking and spreading other’s messages if they are in line with your brand. The same goes for sharing on Facebook.  Only retweeting and sharing, however, shows your audience that you don’t have anything original or unique to offer. Use the retweet and share buttons sparingly so as not to oversaturate your followers. Otherwise why should someone follow you when they can get the message from the other source?

8) Inviting Every Friend to Like Your Pages

Annoying your friends with constant invites to like pages they aren’t the targeted market for will actually hurt your reach. You want to make sure you are reaching the right audience for your brand with your ad campaigns.  Stick to trying to gain a following of appropriate customers.

tagging-on-facebook9) Tagging Irrelevant People

This is probably one of the worst things you could do with your social pages. Under no circumstances should you tag people in an update that have nothing to do with your message. Get permission from anyone you want to tag before you associate them with your company and only then tag them if they are relevant.  You will get more exposure by tagging, but it will backfire if it doesn’t make sense.

These are just a few things you should avoid with your pages. Social media management isn’t easy, but if you make sure you aren’t taking the wrong shortcuts, you will do just fine. Good luck and happy posting.

 

Linked In for Lead Generation

linkedinWe’ve talked before about how to use LinkedIn for your small business, but we’ve never really delved into the ways to use it for lead generation. Here are some creative ways you can kick start developing new leads using LinkedIn.

 1. Introduce Yourself

After you make a connection with someone, go through their contacts. Make a list of people you’d like to be introduced to and ask if that person would be willing to make a quick introduction for you. Include your welcome message in the note in order to get a more warm reception.

2. Participate

There are group discussions for almost every niche you can think of on LinkedIn.  These groups are often full of people looking for support and answers. Give your knowledge freely and start building relationships. Establishing yourself as a credible source of information and expert will assure people will turn to you for your services. Not to mention that you can connect with people in groups by sending them messages even if you aren’t directly connected to them.

3. Use Flattery

When reaching out to connections or business, use compliments to sweeten your message. Show a real interest and express a desire to work together and collaborate. You will be surprised how many people you can meet using this technique. Don’t go overboard with your flattery. Keep it simple and truthful.

4. Collect Leads

Using the lead collection feature, you can collect leads directly through your LinkedIn ad campaigns. Members who click your ad are taken to your landing page with a button requesting that you contact them. It’s easy to use and can help you build up quite a list of connections.

5. Pay Attention to Profile Views

LinkedIn allows you to see who has visited your profile. Contact those people, if they are a connection, with a message asking if you can help them with anything. If they aren’t a connection, research them and send a note saying that you noticed they visited your page. Anyone who spends time on your profile is worth reaching out to as a potential lead. Don’t shy away from making new connections this way because it could lead to more business. You never know if someone is casually looking at your profile or looking to hire you.

questions6. Ask Questions

It may seem like a no brainer, but you should use your status updates to engage the people you are connected to.  Posting about industry trends, quotes or business questions get people talking and keep you on the front of people’s minds. Don’t be afraid to get the conversation moving with your updates.

7. Stay Active

You should post at least weekly on LinkedIn to keep yourself top of mind with your network. Share newsworthy content or updates about your company. Just make sure you are posting.  Passive awareness from your network becomes important when you reach out to your contacts. People are much more likely to connect with active users than with lurkers.

The most important thing about LinkedIn is that it’s a social network like all the others, so keep it that way. Making new connections and actively engaging people is a surefire way to establish a strong presence on the network. Be aggressive and establish yourself as the go to source for your industry.  People will definitely want to work with you if they know you can be trusted, so set out to be awesome. You never know what kind of business you may drum up.

 

Choosing the Right Network for Your Business

Hand holding a Social Media 3d SphereWe spend quite a bit of time explaining what to do and what not to do when it comes to your social media strategy.  From what times to post, how to use certain networks and how to maximize your pages engagement, we like to cover our bases in social media.  We haven’t, however, really talked about choosing the social networks that best fit your business.  We strongly advise against joining every social network with your business because you will end up spreading yourself too thin. Instead, focus on the networks that are most active for your industry and will suit your business best. I’m going to break down each of the most popular networks by what they can do for you.

Facebook: The most popular social network across the board, so it would be very advantageous to have a page here if you already don’t.  Facebook offers the ability to post various multi-media like photos and videos with ease. Another perk is that Facebook has it’s own metrics built in for easy monitoring, not to mention you can schedule your posts in advance. Having an active presence on Facebook is essential for small and large businesses alike.

Twitter: Has a large population as well, but more for updates and news. If you are interested in branching out, Twitter can help you reach a less targeted audience than Facebook. This is also the birthplace of the hashtag, so utilize them if you are going to tweet.

Instagram: Very popular with millennials due to heavy visuals. Recently introduced 15 second video capability to much success. Great for businesses that have tangible products or services. Also uses hashtags to reach a broader audience.

LinkedIn: Professional networking site. Profiles of users are based around careers and exchanging information.  Establish yourself as an expert in your industry here by getting involved in groups.

google-plus-1Google+: Not as many active users as other sites but great for the technical crowd.  LOTS of SEO benefits by Google automatically indexing any content posted to Google+. The interface is similar to Facebook for multi-media postings, so be sure to link your website with lots of images.

Pinterest: Like Instagram, a good tool for brand exposure with visual elements of products, services, etc. Followers can repin your pins, so great for putting on contests. Can be used to drive traffic to your website.

Youtube: The second largest search engine after Google, Youtube is a powerful social networking tool using video. Showing off your work, doing a product demo, or highlighting customer testimonials all make for great video and are a worthwhile investment for your brand.

We’ve just scratched the surface of what social networks can do for you, so be sure to look for more in-depth breakdowns of social media marketing on our Youtube channel or here on our blog.  Good luck and happy networking!

How to Respond to a Social Media Crisis

crisis_managementSOSDo you know what to do in the event of a social media crisis? How do you defend yourself and your brand online? We’ve covered how to prevent social media meltdowns before, but now we will cover what to do when it happens to you.

Remember that your brand reputation matters, online and off, so it’s important to know who your critics are and where they are coming from.

Are they an upset customer? How about a competitor? Or is it just a troll who is seeking attention but no real solution?

First and foremost you should act quickly.  Avoid sitting on your hands waiting for answers and do your best to respond quickly and appropriately to any concern or criticism.

Next, take charge of the situation and assure your fans that you are in control of the crisis.  You will put people at ease by not only addressing their concerns quickly, but letting them know you have a good grasp of the problem.

You should be prepared to handle the reality of the situation and deal with the facts.  If someone is critiquing your product or a customer experience they had, allow them to vent but also try to rectify the problem at hand by engaging with them.  Dealing with the crisis as it arises will show others that you aren’t just trying to let it blow over.

To avoid any misconceptions, use all of your company resources to communicate what has happened and how you are going to fix it.  Encourage dialogue before others have a chance to spread negativity like wildfire.  Again, engage with the critics and nay-sayers before they accuse you of ignoring the problems they have.

reputationLastly, you should make sure you deliver on what you promise to do.  If you are handling customer concerns, do what you need to do make them happy.  Allow people to come back and say that you handled the crisis well instead of poorly.

There are many large and small companies that have made mistakes on social media, so don’t beat yourself up when they happen.

Remember that mistakes are part of learning and the experiences that don’t break you make you stronger.  This is especially true of crisis situations.  Make these moments your time to really shine and handle anything that comes your way.  You will be happy that you did.

Get Linked In

linkedinLinkedIn is a network with 65 million business professionals around the world. Currently, one person creates a page every second and nearly 50% of LinkedIn members have decision-making authority in their companies.

With that in mind, it’s easy to see why LinkedIn is considered the world’s largest audience of influential, professionals in one place. Like other social media sites, marketing a small or home business on LinkedIn is relatively inexpensive and provides a lot of bang for the buck. Here are some of the things Linked In can do for your business:

  • Search Engine Reputation Management (SERM) – Google gives LinkedIn company and personal profiles high authority and generally ranks them for queries that include a company name, brand or employee’s name.
  • Increase your brand’s visibility – By your employees and executives adding connections, answering questions and participating in group discussions, your company’s brand will be much more visible and your employees may be considered go-to professionals in your industry.
  • Lead Generation – By actively participating in the LinkedIn community you will have the opportunity to offer up your content with the purpose of helping people solve their problems.
  • Decision Maker Lead Tracking – Once you’ve generated leads and connected with decision makers on LinkedIn, they may move to another company.  As these contacts change jobs or switch careers, you’ll be able to track where they go and reach out to them at their new company, generating yet another lead.
  • Targeted Ads – LinkedIn will allow you to place text ads in front of the individuals whom you’d consider to be the most qualified prospects – i.e. CEOs, CFOs, Human Resource Executives, etc.  You can target them even more by choosing specific industries.
  • Product Feature – In addition to profiles, companies can now list their products and services with links back to their websites and YouTube videos.  Also, companies can have existing clients review their products and/or services on LinkedIn.

Now that you are filled in on how Linked In can help, get on and start you linking away!