Tagged: Google plus

Image Size Matters

DrawingsStandardSizesDrawingSheetsWhen it comes to social media, we all know that content is king. However, content with images is like a world-leader, sitting on a throne of viral content. Images are critical to your content being seen. Why? The brain processes visual information 60,000 times faster than it does when decoding text.

However, when it comes to using images, it’s important to make sure you use the right size for where you’re sharing. Research shows that social media content with images is shared exponentially more than content without pictures. This blog will help you make sure you the best image sizes for your favorite social media site.

Twitter

Tweets with images are retweeted 150% more than those without an image. In fact, 89% more tweets become favorites than those tweets with just plain text. Image also see 18% more clicks.

  • The optimal image Dimensions: 1024 x 512 pixels; also acceptable: 440×220 pixels
  • File size 5 MB (3MB for animated GIFs)
  • File Type: JPEG, PNG and GIF

Facebook

Posts with images account for 87% of all interactions on Facebook, worldwide. Posts with images are shared 87% while posts with links are shared on 4% of the time. On 3% of posts with video get shared.

  • Optimal Dimensions: 2048×2048 and 1200×630 pixels (for shared links); also acceptable 720×720 pixels
  • File Size: must not exceed 15MB
  • File Type: JPEG, BMP, PNG, GIF and TIFF

NOTE: PNG files larger than 1M may appear pixelated on shared links.

Open graph images may not include more than 20% text – this includes logos and slogans as a part of the image.

Google+ images

  • Optimal Dimensions: 2048×2048 and 1200×630 pixels (for shared links); also acceptable 720×720 pixels
  • File Size: must not exceed 36MB
  • File Type: JPEG, PNG, and GIF

Tumblr

  • Optimal Dimensions: 1280×1920 pixels for high-resolution images (except for super-wide panoramas); also acceptable 540×540 pixels
  • File Size: must not exceed 100MB
  • File Type: JPEG, and PNG

NOTE: The maximum width for animated GIFs is 500 pixels and may not exceed 1MB.

Images wider than 300 pixels automatically scale to fit the dashboard.

Instagram

  • Optimal Dimensions: 640×640 pixels; also acceptable 612×612 pixels
  • File Type: JPEG, PNG, and GIF

NOTE: Instagram allows higher resolutions photos if they are taken with the Instagram App. Photos uploaded from another device will have a lower resolution.

Pinerest

  • Optimal dimensions: 736 pixels wide; also acceptable: 236 pixels wide.
  • Pinterest automatically scales the height for you based on the image width.
  • File Size: must not exceed 10MB
  • File Type: JPEG, PNG, and GIF

NOTE: To pin a video, you must first upload it to a video site such as YouTube or Vimeo.

LinkedIn

  • Optimal Dimension for shared images: 531×399; also acceptable: 400×400 pixels
  • For shared links: 180×110; also acceptable 165×101 pixels
  • File Size: must not exceed 100MB
  • File Type: JPEG, PNG, and GIF

NOTE: To prevent spam in the LinkedIn feed, you cannot repeatedly post the same shared content.

So, there you have it, image dimensions for most of the popular social media sites. If you want to increase your exposure, share a picture! But not just any picture, one that works best for the site. Use this ‘cheat sheet’ to make sure your image gets you noticed.

Go Get Google Plus

In a recent post, we talked about Google+ being the second most popular social media site in the United States. In fact, Google+, with its 343 million active users is the third most popular site in the world. It ranks right behind Q-Zone, a Chinese social networking site.

Many people neglect the use of Google+, but it is crucial for your business. If you don’t already have a Google+ page for your business, create one today. In today’s blog, we have three more tips to help expand your business influence and opportunities.

  1. Join and Create CommunitiesGooglePlus1

You will find many communities on Google+ similar to those you will find on Facebook and LinkedIn. If there’s not one that suits your business, you can start a new one! Create it using your personal profile or your business page.

Your community can be public or private. A private community requires permission to join. As the moderator, you must approve requests from any that wish to join a private community

Like any social network group, Google+ communities have their share of spam. However, Google+ has an excellent spam management system. The Google+ system grabs most spam and keeps it for moderator approval instead of allowing it to go public and someone notifying you to remove it. At Google+, moderators can also get rid of users who frequently spam others.

You can find ways around most spam in your community by keeping the community private and only allowing people of your choosing to join. A private community will take longer to build, but it does help reduce, if not eliminate, spam.

  1. Get Local!

Google+ has taken charge over Google Places. Customers can leave review write-ups on your local Google+ places page even if you are not active there. That makes Google+ important to businesses because search results show up in reviews alongside other important details and photographs on a Google+ Local Places page.

If you have ever searched for a business at Google, you have probably noticed some businesses have a map and business information along with the option to write a review. These are Google+ businesses! Once you have a Google+ page, when someone searches for your business, this information appears along with the option to review your business.

  1. Host a Google+ Hangout

Yohangoutsur business may not be prepared to invest in webinar or online meeting software. Google+ hangouts are a fantastic and free platform around the expensive meeting software. With Google+, you are limited to a maximum of 10 participants active in the video hangout. However, you can stream video to however many viewers you want using YouTube, making it similar to a webinar.

You can hold Google+ hangouts for all sorts of things, like interviews, question and answer sessions, discussions, webinars (with screen-sharing), private conversations and really about anything else you could imagine. Hold a hangout about car safety; show off new equipment and employees.   Other subjects might be about repairing aluminum or how to identify a quality repair shop.

In addition, you can record the hangout and post to your YouTube channel – a great way to increase your video content.

Go to the Google+ hangouts page (https://plus.google.com/hangouts) and see live hangouts happening in real time. You may find some that you can jump into to see how the hangout works and better know your audience. Then you will be well on your way to creating your own hangout party.

Check out our other Google+ tips, here on Engage Target Media.

Using Google Plus for your Business

According to recent statistics, Google+ is the second most popular social media site in the United States behind Facebook.  Google+ has 343 million active users. That’s more than Twitter’s 200 million users.

If your business is not using Google+, now is the time to start your business page.  With a Google+ business profile, you can directly tie your website to your Google+ account.  In today’s blog, we have three tips to help expand your business influence and opportunities.Google plus

 

  •  First, install a badge!

Google+ allows you to install a ‘badge’ on your website to allow readers to communicate with you through this medium while remaining on your site.  With the Google+ badge in place, an active “Follow” widget appears next to your listing in search results.

This is good for two reasons:  First, your website visitors stay on your site.   Second, the code helps establish you as a blog publisher by tying it to your Google+ page.  By connecting your website to your Google+ page, your updates show up in search results.

 

  • Use #Hashtags!

You may be familiar with hashtags on other social media sites, and Google+ uses them as well.  Hashtags are useful because they provide added exposure to users beyond your followers.  The hashtags are connected to all your updates.

To help you, Google+ will sometimes come up with suggestions for which hashtags you should use.  If you use the suggestions Google offers, make sure to choose ones that are a good match for your topic.

 

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  • Use Google+ as Your Business Page

Instead of your personal Google+ page, use your business page to increase followers and exposure for your business.  Now, instead of seeing your own profile when you connect with others on Google+ as your business, you will have your marketing message in front of more people.

Similar to “liking” or “commenting” on Facebook, you can use your Google+ account to +1 and comment on other people’s Google+ accounts.

Be sure to  use the Google+ account whenever you communicate with anyone in the Google+ network, both those who are following you and people who share public information, even if they’re not following you.

Like other social media sites, find the most active Google+ pages, public personal profiles and communities that match your business.  Then start interacting with them to gain more exposure for your Google+ page… and your business.

Post links and videos about your company on Google+. Google recognizes this effort and improves your search rankings, helping your SEO.

 

Be sure to get the most out of your business by getting the most out of Google+.