Tagged: followers

Tips and Tricks for Capturing Quality Video with Your Smartphone

Social Content Marketing revolves around two goals:  Getting audience attention, and Keeping it. And the most effective way to do this is through video.

This information isn’t new. With the growing popularity of social media, marketers have found that videos of original content are up to ten times more likely to be embedded or shared than similar static social posts.

And a convenient way to get this content is sitting in the palm of your hand.

Your smartphone is capable of doing more than making calls and surfing for cat videos. You can shoot short-form, highly engaging video content perfect for Social Media simply by following these five guidelines.

Blog1. Turn, turn, turn

Do. Not. Shoot. Vertical. Video.

Websites, computer screens, televisions, movie theaters — even our own eyes — are engineered to be wide screen. Vertical video is squeezed between two black bars, giving the impression that your audience is missing out on the big picture. And it just looks bad.

Shooting horizontally, or in landscape, allows your smartphone to capture more of the picture, including backgrounds often missed in vertical shots.

And shooting a landscape will actually make your picture better too. By turning your phone, the video capture loads more resolution, allowing the video to be utilized on any platform, easily edited or even incorporated into existing higher resolution video.

Switching to landscape mode may also help with stability because it nearly forces you to use two hands.

2. Check Your Audio

Smart phone microphones are built to provide good sound quality for calls, but this does not transfer well to video, particularly when shooting at a distance.

And easy fix is to use an external microphone, which can be as cheap as $10.

Not so easy to fix is distracting background noises like traffic or voices. Even quiet sounds such as air conditioning fans can muddle your sound quality. To avoid these sounds coming through on your final video, film in a quiet, carpeted room if possible, setting the external microphone as close to the action as possible.

On outdoor, live-action or loud demonstration shoots, consider utilizing post-production music additions via a smartphone app.

3. Go Slow and Steady

Shaky-Cam may have made 90s horror films unique and exciting, but that camera trick doesn’t belong anywhere near your social media.

The most effective method of ensuring steady video is to place your phone on a tripod. These range from anywhere between $8 and $50 and are specially made for smartphones.

For shots that require mobility, invest in a gimbal. These handheld stabilizers hold your phone on an axis, allowing it to remain stable while providing a more fluid moving shot.

Gimbals can run anywhere from 50 to 400 dollars, so if you’re not ready to invest just yet, try this: start filming from a sitting or kneeling position, supporting your elbows on your knees to stabilize your hands.

If you need to pan, first stabilize your elbows on a solid surface such as a chair or table. Then pivot slowly, keeping you your elbows stationary. And although most mobile phones have a zoom function, the quality is better when the camera is moved closer rather than zooming in.

4. Switch on the lights

If you have ever had your picture taken with a smartphone’s flash, you know all too well that the photo is not likely to be flattering. But capturing video in low or poor light is not an option with a smartphone. They just simply are not advanced enough to capture video without adequate light. That’s why images and videos shot in low light look so grainy.

Consider investing in a lighting kit that includes a soft box. A soft box works by producing an even and soft light that reduces shadow without over lighting a subject. These start at $75, and an inexpensive starter kit with three lights can cost about $150.

For a more portable light source, an external LED flash and video light may be the answer. These wireless lights usually charge through a USB port and are easy to set up with any smartphone or tablet. These usually start at about $30.

5. Adapttangerine002

As useful as you smartphone may be, it does have limitations. But these can be overcome with add-ons that amplify your phone’s abilities.

For instance, if your content tends to center around live events such as races, sporting events or nature videos, consider investing in a lens adaptor. The adaptors can be used as external zoom lenses, fish-eye, wide angle, macro, filters…the list goes on.

These lenses run from anywhere between $50 and $500, but are worth it if you are looking for particular shots time and time again.

An external lens filter kit can give you special effects without utilizing an app or expensive hardwear. These small adaptors can split images into twos and threes, take closer video and add color easily, all for about $40.

Image Size Matters

DrawingsStandardSizesDrawingSheetsWhen it comes to social media, we all know that content is king. However, content with images is like a world-leader, sitting on a throne of viral content. Images are critical to your content being seen. Why? The brain processes visual information 60,000 times faster than it does when decoding text.

However, when it comes to using images, it’s important to make sure you use the right size for where you’re sharing. Research shows that social media content with images is shared exponentially more than content without pictures. This blog will help you make sure you the best image sizes for your favorite social media site.

Twitter

Tweets with images are retweeted 150% more than those without an image. In fact, 89% more tweets become favorites than those tweets with just plain text. Image also see 18% more clicks.

  • The optimal image Dimensions: 1024 x 512 pixels; also acceptable: 440×220 pixels
  • File size 5 MB (3MB for animated GIFs)
  • File Type: JPEG, PNG and GIF

Facebook

Posts with images account for 87% of all interactions on Facebook, worldwide. Posts with images are shared 87% while posts with links are shared on 4% of the time. On 3% of posts with video get shared.

  • Optimal Dimensions: 2048×2048 and 1200×630 pixels (for shared links); also acceptable 720×720 pixels
  • File Size: must not exceed 15MB
  • File Type: JPEG, BMP, PNG, GIF and TIFF

NOTE: PNG files larger than 1M may appear pixelated on shared links.

Open graph images may not include more than 20% text – this includes logos and slogans as a part of the image.

Google+ images

  • Optimal Dimensions: 2048×2048 and 1200×630 pixels (for shared links); also acceptable 720×720 pixels
  • File Size: must not exceed 36MB
  • File Type: JPEG, PNG, and GIF

Tumblr

  • Optimal Dimensions: 1280×1920 pixels for high-resolution images (except for super-wide panoramas); also acceptable 540×540 pixels
  • File Size: must not exceed 100MB
  • File Type: JPEG, and PNG

NOTE: The maximum width for animated GIFs is 500 pixels and may not exceed 1MB.

Images wider than 300 pixels automatically scale to fit the dashboard.

Instagram

  • Optimal Dimensions: 640×640 pixels; also acceptable 612×612 pixels
  • File Type: JPEG, PNG, and GIF

NOTE: Instagram allows higher resolutions photos if they are taken with the Instagram App. Photos uploaded from another device will have a lower resolution.

Pinerest

  • Optimal dimensions: 736 pixels wide; also acceptable: 236 pixels wide.
  • Pinterest automatically scales the height for you based on the image width.
  • File Size: must not exceed 10MB
  • File Type: JPEG, PNG, and GIF

NOTE: To pin a video, you must first upload it to a video site such as YouTube or Vimeo.

LinkedIn

  • Optimal Dimension for shared images: 531×399; also acceptable: 400×400 pixels
  • For shared links: 180×110; also acceptable 165×101 pixels
  • File Size: must not exceed 100MB
  • File Type: JPEG, PNG, and GIF

NOTE: To prevent spam in the LinkedIn feed, you cannot repeatedly post the same shared content.

So, there you have it, image dimensions for most of the popular social media sites. If you want to increase your exposure, share a picture! But not just any picture, one that works best for the site. Use this ‘cheat sheet’ to make sure your image gets you noticed.

YouTube Advanced Tips for Small Business

Youtube_logoIn this post, we look at some YouTube advanced tips for small businesses. I have some advanced tips you can use to help make your business stand out and get the most out of YouTube.

If you are already posting videos to YouTube, you should Customize Your Channel! Customizing is well worth the time it takes to set up. You can add your company’s branding, customize the colors to compliment your company’s look, and add information and links.

When you set up a channel, it offers users the option to subscribe to your content at the click of a button. YouTube visitors also have the option to search just your uploaded content on your channel. The channel structure also allows you to highlight uploads, playlists, favorites or all videos.

With your custom channel in place, it’s time to Organize Your Content. Make your content viewer-friendly rather than just offering a stream of video uploads. Create playlists to group relevant videos together, or lump older content into time-related folders if appropriate. You could have a playlist of customer testimonials. Another playlist might be tips and tricks your employees have for your customers.

Remember that YouTube offers users the option to embed entire playlists into external sites, so give the creation of them, their titles, and description some decent thought. Be sure to check out our video on captions and tags for more on this subject.

using_youtube_analytics_sourcesYouTube offers every user free analytics data via the “Insight” button on every uploaded video. Be sure to Use YouTube’s Free Analytics Tools. Do not overlook this free-to-view information. It can offer you some valuable info on not only views stats, but demographics, community, and the most useful — “discovery” data — info on how users came across the video, including the links they followed to get there. This can be helpful in deciding how and where to display YouTube videos on your website. The tools are there – be sure to use them.

My final tip is perhaps the most important. Promote Your YouTube Videos. Don’t assume viewers will come to you just because you have a YouTube channel. Someone once said, “not advertising is like winking at a beautiful person in the dark. You know what you are doing, but no one else does.” YouTube visitors will not automatically think to look you up on YouTube. After all, there are those adorable animal videos!

Every time you post a video that is relevant for general sharing, you should blog about it. Then tweet it and mention it on your Facebook Page. Twitter and Facebook are easy through YouTube’s account settings that automatically publish news of a new video if you have linked up the social services. If you haven’t linked your YouTube account to your Facebook and Twitter accounts, do it now!

Screen Shot 2014-06-13 at 6.03.45 PMWhile on the video in YouTube, click the “Share” button. YouTube has some of the most common social media sites listed. Just click the button for the site to which you want to add the video. For blogs and other social media sites not listed, click the box below the icons to copy the HTML code. Sharing the video on your social media sites as well as your own website will help push users towards your video content.

One last tip – don’t shy away from allowing embedding of your videos on other sites — the more views the better.  So get out there and make sure your videos are seen! Good luck!

Shortcuts to Avoid in Social Media

042313-shortcutShortcuts are something that are used in almost every facet of life. Be it keyboard shortcuts or a quicker way to get home from work, people like to do things the easiest way possible.  We have automation tools that allow for advanced programming of Twitter, Facebook, Google Plus and even Instagram.  But where do we draw the line between convenience and practicality?  Does automation of posts deserve the bad reputation it has? We personally feel that automation has it’s place, but it require supplemental monitoring to make it effective.  Here we are going to go through some social media shortcuts that you should avoid with your pages.

1) Pre-Scheduling for Events

This seems like a no brainer, but you should avoid scheduling your posts in advance of a real time event.  If, for example, you have programmed tweets talking about a specific driver in an upcoming race, it could backfire on you if something about the event changes. The driver could be injured before the race or the weather may cause a delay.  Stick to posting real time updates on events if you cover them to prevent this from happening.

2) Auto-Replies

One on one communication should never be automated. Whether it’s thanking someone for following you or answering a message, you should always do these yourself. There is no better way to turn off a new follower than to send them an automated thank you.

3) Posting the Same Message Across Multiple Networks

This is where automation gets the most flak from critics.  A lot of times when using automation tools to schedule messages in advance, you can schedule the same message across multiple networks. For example, you may send out a message as a tweet and as a Facebook update.  Unfortunately, this is pretty noticeable to followers. After all, it’s still a little weird seeing a lot of hashtags on Facebook if you are cross posting from Instagram or Twitter.  We recommend tailoring each message you send out for the network you are posting on.  What makes for a good tweet may not translate that easily to Google Plus and so on.

4) Sending Connection Invites Without Personalizing

For networks like LinkedIn, you can send a message along with your invitation to connect.  There is a standard message already in the template, but you should take the time to make it personal. People will know if you just sent them the boiler plate message, so make sure to put your own spin on it.  Explain why you want to connect or how being connected to you will be beneficial to that person. Don’t risk looking like a spammer with the standard message.

password5) Using A Simple Password

Most people use the same password for everything. Be careful of doing this, especially with an easy password. Social accounts get hacked all the time for one reason or another, so stay on top of your accounts with solidly difficult passwords.  Also be sure to change them every so often to keep your accounts as secure as possible. The process for getting your accounts back after they’ve been hacked can be difficult and sometimes not possible. Better to be safe than sorry in this case.

6) Buying Likes

Did you know that some companies offer ‘likes’ for a price? These businesses create thousands of fake accounts to generate likes for their clients. Facebook has caught onto this scheme and actually punishes pages that do this by limiting their organic reach.  Avoid buying into any scam that is supposed to bring you likes on your page, it will end up doing more harm than good.

7) Only Retweeting/Sharing

Retweeting is good for networking and spreading other’s messages if they are in line with your brand. The same goes for sharing on Facebook.  Only retweeting and sharing, however, shows your audience that you don’t have anything original or unique to offer. Use the retweet and share buttons sparingly so as not to oversaturate your followers. Otherwise why should someone follow you when they can get the message from the other source?

8) Inviting Every Friend to Like Your Pages

Annoying your friends with constant invites to like pages they aren’t the targeted market for will actually hurt your reach. You want to make sure you are reaching the right audience for your brand with your ad campaigns.  Stick to trying to gain a following of appropriate customers.

tagging-on-facebook9) Tagging Irrelevant People

This is probably one of the worst things you could do with your social pages. Under no circumstances should you tag people in an update that have nothing to do with your message. Get permission from anyone you want to tag before you associate them with your company and only then tag them if they are relevant.  You will get more exposure by tagging, but it will backfire if it doesn’t make sense.

These are just a few things you should avoid with your pages. Social media management isn’t easy, but if you make sure you aren’t taking the wrong shortcuts, you will do just fine. Good luck and happy posting.

 

Big Brand Facebook Tactics that Work for Any Business

Well-Known World Brand LogotypesThe most challenging part of social media management is staying active and engaging. Big brands like Oreo, Nike and Target have dedicated marketing departments that spend all their time coming up with great fresh content. Following the cues of these brands is something any business, no matter how small, can do.  We are going to go over some of the ways these companies keep their fan base coming back, so that you may be able to make your pages more engaging.

1) Holidays and Events

Heineken held a Instagram scavenger hunt content ahead of the U.S. Open Men’s final for a chance to win tickets. Fans had to search for clues in a mosaic of Instagram photos that would ultimately lead them to nine pairs of tennis tickets. In order to prove they had found the next clue, users had to comment on the correct photo with the codeword “#SHHH.” You can host promotions or games through your own social media channels the same way while capitalizing on an upcoming event or holiday.  Reward your fans for participation and they will continue to engage with you.

2) Crowdsourcing

Facebook and Instagram are great places to ask people for content. By asking your fans for their input, you can easily generate new content that is centered around your customers. Again, reward your fans for their input by acknowledging them and showing appreciation.  Someone take a picture of using your product? Feature their photo on your own pages as a shout out. People really appreciate being noticed by brands or companies that they use, so share the love with your fan base.

3) Fun

Humor is a great way to humanize your brand. It shows that your company can have fun and wants to share that with others.  Skittles and Old Spice do a very good job of engaging fans with nonsensical humor. If you can make your fans laugh they are much more likely to share your content and possibly let it go viral.

70-20-104) 70/20/10

Almost all the major brands that have successful social pages follow the rule of 70/20/10. That means the 70% of their content is information that is valuable to their followers in some way. This can be tips, tricks, contests, Q&A chats or anything else that does more for your customer than it does for you.  20% of your content should be shared from other sources to show that you acknowledge other companies, brands or even your fans. Share articles written by industry publications, or user submitted photos and videos. The last 10% of your content should be self-promotional. This is where you show off your products and services.  Apply this rule to your content and see it take off.

5) Customer Service

Daily upkeep of your social pages mostly includes responding to fans. Liking or encouraging good comments, answering questions and handling complaints is something that should be done often. This humanizes your brand and shows that you are active and involved with your followers. Take the time to respond to everything you get and make sure to tag the relevant people.

6) Consistancy

Quite simply, you should make sure that there is at least one post every few days on all of your social networks.  If you focus on just a few, it’s ok to post every day.  The most important thing is that you are consistently making posts so your fans know your page isn’t dead.  Take care not to over post or you’ll risk driving away your audience.

7) Storytelling

Video is a great way to tell your brand’s story. Oreo is definitely a brand who has utilized video to it’s fullest extent. They generally keep their videos simple using stop motion and viewer submitted content to engage their fans.  Your videos don’t have to be long or big productions thanks to Vine and Instagram Video.  These networks are free to use and are easy to navigate.  You can also use hashtags to categorize your posts and get your message out to a wider audience.

Four-seasons8) Capture the Seasons

As the seasons change, capture the feel of each one.  Fans know you are current and thinking about something other than your business if you play into the seasons of the year. Tie your brand or company into your messages. Change your profile picture or cover photos to keep with the changing times.

There are many ways to keep your audience engaged like the big guys do if you are willing to get a little creative. Play around with your posts to see what resonates most with your fans.  It’s all trial and error. Don’t be afraid to make mistakes. There really is no wrong answer on how to best connect with your followers.  Take risks and you may see them pay off in the long run.  Good luck and happy posting!

Linked In for Lead Generation

linkedinWe’ve talked before about how to use LinkedIn for your small business, but we’ve never really delved into the ways to use it for lead generation. Here are some creative ways you can kick start developing new leads using LinkedIn.

 1. Introduce Yourself

After you make a connection with someone, go through their contacts. Make a list of people you’d like to be introduced to and ask if that person would be willing to make a quick introduction for you. Include your welcome message in the note in order to get a more warm reception.

2. Participate

There are group discussions for almost every niche you can think of on LinkedIn.  These groups are often full of people looking for support and answers. Give your knowledge freely and start building relationships. Establishing yourself as a credible source of information and expert will assure people will turn to you for your services. Not to mention that you can connect with people in groups by sending them messages even if you aren’t directly connected to them.

3. Use Flattery

When reaching out to connections or business, use compliments to sweeten your message. Show a real interest and express a desire to work together and collaborate. You will be surprised how many people you can meet using this technique. Don’t go overboard with your flattery. Keep it simple and truthful.

4. Collect Leads

Using the lead collection feature, you can collect leads directly through your LinkedIn ad campaigns. Members who click your ad are taken to your landing page with a button requesting that you contact them. It’s easy to use and can help you build up quite a list of connections.

5. Pay Attention to Profile Views

LinkedIn allows you to see who has visited your profile. Contact those people, if they are a connection, with a message asking if you can help them with anything. If they aren’t a connection, research them and send a note saying that you noticed they visited your page. Anyone who spends time on your profile is worth reaching out to as a potential lead. Don’t shy away from making new connections this way because it could lead to more business. You never know if someone is casually looking at your profile or looking to hire you.

questions6. Ask Questions

It may seem like a no brainer, but you should use your status updates to engage the people you are connected to.  Posting about industry trends, quotes or business questions get people talking and keep you on the front of people’s minds. Don’t be afraid to get the conversation moving with your updates.

7. Stay Active

You should post at least weekly on LinkedIn to keep yourself top of mind with your network. Share newsworthy content or updates about your company. Just make sure you are posting.  Passive awareness from your network becomes important when you reach out to your contacts. People are much more likely to connect with active users than with lurkers.

The most important thing about LinkedIn is that it’s a social network like all the others, so keep it that way. Making new connections and actively engaging people is a surefire way to establish a strong presence on the network. Be aggressive and establish yourself as the go to source for your industry.  People will definitely want to work with you if they know you can be trusted, so set out to be awesome. You never know what kind of business you may drum up.

 

Instagram for the Small Business

instagram-logoBusinesses are flocking to Instagram, but you may be wondering how exactly it can help your business.  We’ve got some more tips on how to use your images and videos to super charge your company’s presence on Instagram.

First, a major misconception about Instagram is that you have to sell something that is visually appealing.  However, selling unsexy products or being a service provider is NOT a reason to avoid Instagram.  Instead, it should be a reason for you to be creative.  The goal is to find valuable, compelling, or entertaining images to share with your audience.  If you are unable to show products, what should you put on Instagram?  The answer is “Your Culture!”

Photos of employees and their customized work areas always rank well on Instagram.  You can also post pictures of your company’s celebrations.  Things like holiday celebrations and company anniversaries show the human side of your business.  It also emphasizes your focus on employees.  If your company participates in any volunteer programs, you can share your involvement in the community with your followers.  By showing this side of your company, you make your business more attractive and instill trust in potential customers.

Now, some of you are thinking – we are a serious business.  We do not mean to distract from the serious work you do, but do not be afraid to use humor.  Everyone knows that running a business requires hard work, dedication, and sweat.  However, it should never be all work and no play.  Instagram is actually the perfect place to display the fun times in the shop or when you are out and about with coworkers.

Sharing your fun images with followers speaks volumes about you and your business.  It suggests that you must be a happy and successful business.  All work and no play will make your brand seem dull.  Integrate images that show your human side to create stronger connections with your followers.

Have you considered how Instagram can work with Facebook to leverage photo contests?  Your business can host a photo contest on Instagram using hashtags to organize submissions and an RSS feed to follow along as new photos are added.

Instagram has tips on hosting a photo campaign as well as other business ideas in their help section.  Go to “help – dot – Instagram – dot – com.  Then choose “Instagram Basics” and then “Instagram for Businesses.”

You may be aware that Facebook purchased Instagram in early 2012.  Since then, Instagram has doubled its user base.  Even more impressive is that the app now has more smartphone users than Twitter!  You can leverage that to help your business.  Together Instagram and Facebook offer some unique promotional opportunities, so take advantage of that.

gty_instagram_video_nt_130624_wgTo reach a wider audience, create an Instagram video and share it on your Facebook page.  Then boost the video into paid media that hits the Facebook news feed.  It’s what you would do to boost any text or photo post on Facebook.  This enables you to reach Facebook’s 818 million monthly active mobile users.  Basically, you are profiting from Instagram without having to advertise on Instagram.  It’s all about capturing and sharing the world’s moments—and paying to distribute them on the world’s largest social network.

Also, you should use industry-related hashtags.  If you are at an event or location that is designated by a hashtag – something like #autorama – be sure to add it to your photos so event coordinators and other attendees can find them.

You can track your hashtags with several services.  One fee-based service – Nitrogram – specifically tracks Instagram hashtags and provides key metrics on hashtags including contributors, content, engagement and context.

Widen your exposure by following related brands on Instagram.  Statigram is a free tool for finding brands and hashtags that relate to your brand.  Simply enter the brand name or hashtag into the search box and click Search.  As an example, we found 50 hashtags for “Autorama.” You can use Statigram to search for businesses and industry-related keywords.  Use this free tool to find, follow and research your competitors on Instagram.  Spend five minutes on the site and you’ll find at least one idea to help spread the word about your business.

Instagram can work wonders for your brand if you know how to use it, so take our advice and start posting today.

Losing Twitter Followers? We Can Help!

twitter-featured1When it comes to Twitter, you want to a lot of followers just like you want to follow others, but are there some things that turn people off?

Just having followers is also not enough, because it really comes down to the quality of your fan base.

However there are some things you should avoid when trying to maintain a valuable audience:

1. Not Enough Information

Twitter allows you 160 characters to fill out your bio information, so use it. Space is finite on this “about you” section so make it really count.  People will be seeing this information when they are deciding whether or not to follow you. Make sure your statement says something relevant about your business.

2. No profile picture

One of my major deciding factors about following someone is if they are using the default profile picture.  Someone that can’t bother to put up a photo usually does not get a follow back because they either don’t know what they are doing or they are a spam account.

 3. Your Account is Private

Unless your account is marked as public, people who may be interested in following you will not be able to see what you tweet about.  If someone can’t get a feel for what they are getting into with following you, they are more likely to pass.  Make your account public to get the most traffic.

 4. CAPS and #Hashtags

You don’t want to annoy your followers, so avoid using all caps to make your post stand out in the feed.  If your content is good enough, people will engage with you, so don’t resort to teenage antics to draw attention.  Also, the character limit is set to 140 with tweets. Make sure you aren’t using more than half of that for hashtagging or people will think you don’t have the content to fill a whole tweet.

 5. You have no Focusthinker-twitter

If your sole goal is to get followers and all you tweet is “Follow Me” or #followback, you will rapidly lose your audience.  People want substance and content that is engaging, or else they will get tired of you, as well they should.  Focus on putting out information that is useful and relevant to what your audience is interested in and what you have to provide them.

 6. You Don’t Follow Back

Following a legitimate account back on Twitter is like giving a handshake.  It acknowledges that you notice when you have new followers and appreciate the new fan.  Stay on top of your new followers to make sure you don’t miss any opportunities.

7. Never Engaging

This should go without saying, but take the time to respond to messages, mentions and comments.  People follow accounts on Twitter that they have a connection with, so encourage that by reaching out to your fans and let them know you are listening.

8. Not Tweeting Regularly

Stay active or the dead air could cost you.  The best accounts to follow are the ones that are sharing fresh content often, but not so often that they flood the feed.  There is a fine line between under-tweeting and over-tweeting so be sure to be aware of how often you are speaking to your followers.  Again, keep the content engaging and steady.

9. No Original Content and Too Much Repetition

Retweeting relevant tweets is a good way to stay engaged in the conversation on Twitter about your industry, but only retweeting and not posting original content yourself can hurt you.  Your followers want to know what YOU have to say, not just other people that they may already be following.  Keep your content relevant to your interests and those that share them.

10. Not Making Sense

This is another thing that should go without saying, but re-read anything you are about to tweet before you tweet it.  Does it make sense? How will your followers respond? Will they know what you are talking about? Always proofread to prevent confusing anyone.

11. You Are Always Selling Something

Obviously it’s important to your company or brand to have a following on Twitter because it increases your visibility to potential consumers.  However, you don’t want to annoy your follower base by ALWAYS trying to sell your products.  Instead, approach tweeting as a way to inform your audience about their interests as it relates to your products. How-to videos, links to more information, and pictures of products in use are much more likely to engage your audience than constant sales pitches.

12. Bad Follower to Followed Ratio

Following way more people than follow you shows people that you are either too aggressive or unpopular.  Following way fewer people than follow you tells people you aren’t very engaging.  Keep this number more balanced to reflect an active and watchful account that is interested in audience involvement.

twitter13. Your Content is Disproportionate to Your Following

Have you ever seen an account that has several thousand followers but no tweets? A name without content may gather you followers at first, but why should people stick with you if you have nothing to offer? Similarly, having only a few followers and thousands of tweets tells people that you oversaturate people.  A good rule of thumb is having no more than 2 tweets per follower, for example if you have 10,000 followers it’s okay to have 10,000 tweets.  Keep your tweets in check and make sure they are adding something valuable to the feed of your followers.

Ultimately, there are no set rules to getting and keeping followers on Twitter or any other social media site.  The best way to maintain a healthy social media following is by taking an organic approach.  Consider the value of what you put out there and how it will be received by those who share your interests.

For great social media management, the best tool you have is your ability to listen and respond.  Good luck!