Small business and social media are made for each other. However, we still find questions like, “Why should my small business use social media?” and, “What’s the value in social media for my small business?”
The simple answer to both questions: RESULTS!
Survey after survey continues to prove social media is a true benefit. Businesses – small, medium and large – are flocking to social media. According to LinkedIn, 90% of small and medium businesses currently use or are planning to use social media. Ninety-four percent of those small and medium businesses use social media for marketing their business. Are you one of them?
If you are trying to figure out if there is any value in social media for your business, keep reading. This post is for you! We have collected three benefits from a variety of sources that show small businesses can prosper with using social media.
Chicago-based Crowdspring – an online marketplace for crowd-sourced creative services – found 50% of small business owners reporting social media helped them gain new customers. Most through Facebook and LinkedIn. LinkedIn further reports 82% of small businesses surveyed say social media is effective for lead generation.
Better Customer Relationships
Spredfast, a Texas-based social marketing company reports social media is the top driver (at 52%) of customer relations building and brand engagement.
The Michigan market research firm Morpace found in their survey that 68% of the respondents reported the recommendations of a Facebook friend made users more likely to buy a specific product or visit a specific retail store.
Are you using newspapers or TV or radio commercials to promote your business? In this day of expensive print and broadcast advertising, that’s like fishing with a giant net in hopes of catching a few new customers. With social media, you can hook individual customers with advertising that specifically targets the exact audience for your product or service.
If you are looking to drive new business, develop better customer relations and increase your credibility, now is the time to get social! Yes, it takes a while to build your customer base with social media; but done properly, and like any good asset, it is worth the investment. It is also more cost-effective! What are you waiting for?