According to new research, people on Instagram love to shop. This is very different from Facebook, where its users mainly use the platform to keep in touch with family and friends.
Iconosquare did a study this year, showing that of 16,000 users, 70 percent of them reported they have looked for a specific brand on the Instagram.
Of all the people following a brand, the recent study shows that 62 percent of them follow because of loyalty and love of the brand while 41 percent follow to capitalize on contests, promotions and giveaways.
As a brand, liking your customers’ post is important. It gives them a sense of pride and a feeling of respect. The research showed that 65 percent of people on Instagram feel “flattered” when the brand likes one of their posts.
Because Instagram generates more engagement (3.31 percent of users engage compared to Twitter’s 0.07 percent according to Socialbakers reports), it is the perfect platform for generating sales while gaining more customers.
The Instagram user-base is much younger than that of Facebook and Twitter. Because the younger generation tends to be more social media savvy, this means it is used more and that causes the higher interactions with posts. For your brand, that can also mean you have those customers for quite a long time.
To further help your sales with Instagram, follow many hashtags that are being used surrounding your brand. Whether the posts are positive or negative, it can show you what you need to be doing and what you should keep doing to keep customers happy and increase revenue. It can also help you realize what promotions or giveaways you may want to consider.
For example, if customers continue to show the need for your company calendar, but questions keep popping up on where to get them, you may want to do a calendar giveaway. This can be a good way of getting customers to share different content with your product while using a specific hashtag to get their calendar.
People on Instagram love to shop, it’s that easy. Be sure to give them content that will entertain them, but make them want to buy as well.