Did you know that YouTube is the second largest search engine available on the web?
With thirty million visitors per day and over one hundred hours of video being uploaded to YouTube every minute, getting your video noticed can be a real challenge.
So, what does it take to get noticed? To answer that, you will need to understand how YouTube ranks its videos.
One of the most important factors for ranking is content that can hold the attention of your audience.
YouTube ranks your video based on how people engage with it. This engagement can be measured by video retention, comments and shares to social media.
When it comes to video retention and watch-time, the longer people view a video and stay on YouTube because of your video, the better your video will rank. Your video can be of any length, but if you choose to make longer content, but make sure that it’s something that will hold the attention of your audience.
By looking at YouTube’s analytics, you can find the audience retention tool. Here’s how:
1.Log in to your YouTube account.
2.In the top right, select your account > Creator Studio.
3.On the left, select Analytics > Audience retention.
4.Click the name of the video and play it.
You can use the Audience Retention Report to get an overall measure of how well your video keeps its audience. Use the report to see:
•Average view duration for all videos on your channel
•Top videos or channels listed by watch time
•Audience retention data for a specific video for different timeframes
•Relative audience retention for a video compared to the YouTube average for similar videos
Keeping your video at a length that matches the average view time for your videos can help increase your audience retention.
For example, if you have a video that is 10 minutes long, and your viewership goes down by 75% after the first 3 minutes, you may want to shorten your videos down to closer to 3 minutes.
It’s also important to note that likes and dislikes, view count and amount of shares plays a role in how you are ranked when searching YouTube. Social media shares will help get your video out to your audience, which hopefully will lead to more views.
Bottom line, the more views and the longer your audience stays tuned in, the higher your video will rank on YouTube. Follow these tips, and you should start seeing results.