When you think of social media for business, Google Plus is often overlooked in favor of other sites. However, Google Plus reached 100 million users faster than Facebook and Twitter. If this isn’t enough to convince you that your business needs to be on Google+, let’s simplify.
You increase the odds of getting highly targeted visitors from Google’s organic search results if you have a Google Plus account.
Here are a couple of tips that will show you how you can use Google plus effectively for your business:
- First, start with the about section. This introductory content will also end up being used by Google as your page’s meta description when it shows up in the search results. You can create links within that content that links back to different pages of your site. A couple of smartly used keywords would be nice, but avoid keyword stuffing.
- If you have any other social media profiles, add them to the links section of your Google+ profile. What better way to get a little more link juice and authority from Google than to have your social profiles included on their page for your business? Remember sharing is caring for your Google+ network.
- Finally, now that you’re sharing your own content, re-share quality content to your community. Leave valuable comments on what other people are sharing and “+1” other content.