Engage Target Media Wins Coveted Film Award at SEMA

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Engage Target Media announces their short documentary film, “Just Kos: 60 Years of Kolor Power” won the Audience Choice Award, “Best in Show,” at the Optima Ultimate Film Festival on Nov. 2, 2016, at the Speciality Equipment Market Association (SEMA) Show in Las Vegas.

“Just Koz” follows the evolution of the House of Kolor brand from inception to present. Based on interviews with founder Jon Kosmoski and long-time friends and colleagues, the short film details the triumphs and trials only found behind the scenes at a legendary company.

“The very fabric of custom car culture starts with Jon Kosmoski,” said Kristen Felder, CEO of Engage Target Media. “Today, many fortune 50 coating companies benefit by selling the very products he pioneered. We owe so many things to Jon that, as an industry, we’ll never be able to repay.”

Filmed inside Kosmoski’s House of Kolor shop and lab and throughout Minneapolis, Minn., the film features personal accounts, family photos and unique look at the builds that put House of Kolor on the map. 

Films were selected for the festival through three-part submission process focused on automotive content. Films were judged on story-telling, authenticity, creativity and individuality. Finalists were announced in late October. “Just Kos” was selected as winner on Nov. 2 by members of the automotive industry.

The film, which took nearly one year to complete, was produced and edited by Engage Target Media staff. Credits of the film include:

Executive Producer: Kristen Felder

Director: Eric White

Research and Writing: Allison Carter and Eric White

Producers:  Allison Carter, Eric White, Jenifer Childs and Avery Moorehead

Camera Operators: Corey Gattin, Terrell Case and Eric White

Lighting: Terrell Case, Avery Moorehead, Corey Gattin and Eric White

Sound Operator: John Kennedy

Editor: Terrell Case, Eric White and Corey Gattin

Technical Advisors: Tony Larimer and Kristen Felder

“At ETM, we felt that the opportunity to tell Jon’s story at the SEMA Optima Film Festival was small way of saying thank you.” Felder said. “This wasn’t a film produced for a corporation. It was a film made from the hearts of the painters that see color through the eyes Jon gave House of Kolor.”

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House of Kolor celebrated its 60th Anniversary at the 2016 SEMA Show. The annual trade show is the premier automotive specialty products trade event in the world and draws more than 100,000 industry leaders from more than 100 countries for unlimited profit opportunities in the automotive, truck and SUV, powersports, and RV markets.

“The staff at ETM believes that everyone has a story just waiting to be told,” said Felder. “We can never repay what Jon Kosmoski has given the paint world, but we can ensure that his story is never forgotten.”

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