According to recent statistics, Google+ is the second most popular social media site in the United States behind Facebook. Google+ has 343 million active users. That’s more than Twitter’s 200 million users.
If your business is not using Google+, now is the time to start your business page. With a Google+ business profile, you can directly tie your website to your Google+ account. In today’s blog, we have three tips to help expand your business influence and opportunities.
- First, install a badge!
Google+ allows you to install a ‘badge’ on your website to allow readers to communicate with you through this medium while remaining on your site. With the Google+ badge in place, an active “Follow” widget appears next to your listing in search results.
This is good for two reasons: First, your website visitors stay on your site. Second, the code helps establish you as a blog publisher by tying it to your Google+ page. By connecting your website to your Google+ page, your updates show up in search results.
- Use #Hashtags!
You may be familiar with hashtags on other social media sites, and Google+ uses them as well. Hashtags are useful because they provide added exposure to users beyond your followers. The hashtags are connected to all your updates.
To help you, Google+ will sometimes come up with suggestions for which hashtags you should use. If you use the suggestions Google offers, make sure to choose ones that are a good match for your topic.
- Use Google+ as Your Business Page
Instead of your personal Google+ page, use your business page to increase followers and exposure for your business. Now, instead of seeing your own profile when you connect with others on Google+ as your business, you will have your marketing message in front of more people.
Similar to “liking” or “commenting” on Facebook, you can use your Google+ account to +1 and comment on other people’s Google+ accounts.
Be sure to use the Google+ account whenever you communicate with anyone in the Google+ network, both those who are following you and people who share public information, even if they’re not following you.
Like other social media sites, find the most active Google+ pages, public personal profiles and communities that match your business. Then start interacting with them to gain more exposure for your Google+ page… and your business.
Post links and videos about your company on Google+. Google recognizes this effort and improves your search rankings, helping your SEO.
Be sure to get the most out of your business by getting the most out of Google+.