We know that tutorials can be pretty boring to watch or read. It’s hard to keep an audience focused if the subject material is drab and dull. With a little effort, we are going to show you how to turn your boring tutorials into something engaging in just 5 steps.
First you will want to start with the why. Learning anything new requires effort, so to get people interested and willing to put in the effort, you must tell them why they need to listen to you. The why tells your audience where they are going and why their efforts will be worthwhile. Paint a clear picture of the destination. Your audience will understand that your guide will help them in a way that they couldn’t be helped without your content.
Next, you should include vivid examples and a bit of fun. While you are explaining to your audience the differences between features and benefits, use cheeky examples like this: An ergonomic saddle, which is a feature, prevents a sore butt, the benefit. You can also turn your examples into a story to liven up the explanation. Simple stories add drama to your tutorial and make your audience curious about what will happen next.
Also, use metaphors to spruce up your tutorials. Metaphors help your audience visualize an abstract concept by relating it to something concrete. They also help associate a new idea with something they already know. Pick one theme and look for connections. Like how developing a blogging voice is like chefs creating their signature dish. There are endless options of metaphors to use, so use them to simplify your explanations.
Next, keep your audience interested by introducing a few problems. Everyone is trying to avoid making mistakes, so they will pay special attention to problems to avoid them. Answer the problems you bring up with your material. Teach your listeners how to jump hurdles. Your content should be able to advise your audience about the things that may go wrong in your how-to.
Finally, edit your text or script to be sharper and more attention grabbing. Your words need to capture attention, express emotion and get your point across. Consider more emphatic and sensory oriented word choices. Tighten your text as much as you can, and then tighten it again. Make sure your words have a dynamic rhythm. Long sentences have a comfortable flow, but shorter sentences are more fiery, drawing attention to each word. It’s important to read your text aloud during the editing process so you can determine the rhythm. Switching back and forth between long and short sentences keeps your audience on it’s toes.
A good how-to inspires it’s audience to implement the ideas presented. Consider what might stop your listener from following your advice and take away that obstacle. By encouraging your audience to overcome their doubts, you will establish yourself as an authority. What are some other ways that have worked for you to keep your followers engaged? Does this change how you might think about doing things in the future? We’d love to hear your feedback in the comments.