Posts By: engagetargetmedia

3 Steps to Better Video

Planning your video before you pull out the gear helps produce the best video possible. This is true whether it is your first video or you consider yourself an expert. It’s important to put the information you gather on paper, because this makes the actual shooting go more smoothly and quickly. Here are three steps to planning your video to help make a better video

Focus On Your Audience

First thing to do when planning the content of your shoot is to consider the audience you are addressing. When doing this, you will find a script is the most important part of the video. No matter what type of video you are planning, you must have a script. In some cases, an outline may be sufficient. In others, you will want to write out pen and paper form clipart modevery word. The script is your guide during the shoot. Stick to it.

A script helps focus on your audience. In most cases, your audience will be your existing customer-base.   However, if you are reaching out to new customers, don’t assume they understand your terminology. Make sure your script explains anything someone not familiar with your business might not know about your business.

Read over your script several times. Then have someone else read it. If you are shooting a ‘how to’ video, double check your script to make sure you haven’t skipped a step that may seem obvious to you, but may not be as obvious to someone only casually acquainted with your business.

If you plan to use an on-camera talent, make sure your spokesperson is comfortable when reading the script aloud before you set up the camera. It is important they speak the script aloud before you are ready to shoot. This way, your talent is completely familiar with the script and it helps find areas in the script with wording that may be awkward to say aloud.

It may not be necessary for your spokesperson to memorize the entire script. Since you will most likely edit the final video, your talent will probably only need to have small sections of the script committed to memory during the shoot.

Show Your Stuff

cooking-dslr-shoot-41The second step is to consider what you need to show your audience. A person speaking on camera for 3-minutes can be an incredibly long time if the speaker is the only thing shown in the video. If your video is about a specific product or service, you will want to make sure to display prominently the product or service.

After recording the person speaking on camera, record scenes of the product or service close up.   If, for example, your video is about a special technique you use to repair a bumper, be sure to show a technician using that technique. A close up of hands doing the process is always good to show while the talent talks about the process or product. Use this video to illustrate what your spokesperson is describing.

We call these “B-roll” shots. You will find it greatly enhances a video to show a close up of the product or the service that is the subject of the video. As you write your script, consider what b-roll shots you might need. Write them down in a shot list that you can refer to when you shoot. This way you do not forget to record the scenes during production.

Time and Place

The third step is to consider when and where you will shoot the video. Planning these basic logistics helps not only with the efficiency of your production, but they also affect the overall look of the final DSC_0661-2video.

Wherever you decide to shoot, keep in mind what you want to have as the focus, or main object of each shot. Be aware of everything else around the main object. In addition, is there something in the background that might distract from what you want the viewer to see? Always look carefully at the scene through the camera to see if anything distracts from the primary focus of the shot.

There may be times you want something extra in the shot, like a logo or something you specifically talk about in the video. You can make room for it in the shot or have it in the background.

When you are recording audio with your video, listen carefully for any background noise that might interfere with your main audio source. Is your scene in an area where people are working? If so, you might plan your shoot for a time when they are not working – like during a lunch break – or ask if they can take a break while you shoot. If nothing else, request they keep noise to a minimum.

If you take a systematic approach to planning your video, you will find the video shoot goes much smoother and editing will be much easier as a result.

No More Silent Films

If you want to make great looking videos and use a quality camera, like a DSLR, you are half way to audio-volume-high-hiyour successful venture. However, don’t overlook one very important piece of the puzzle – the sound.

Unless you are in the business of shooting silent movies or music videos, audio is rest of the story. In most cases, your audio will probably be someone talking. Hearing the speaker clearly is every bit as important as camera framing, scene selection or lighting in a quality video.

This post covers tips to help make the sound in your video be as compelling as the rest of the production values.

Why Does My Audio Sound Bad?

You should never rely on the built-in microphone of your video camera for recording a person speaking – no matter how expensive your camera. The audio recorded from speakers in the camera’s built-in microphone will sound very hollow. It’s not the best choice for recording the human voice.

The reason is that the camera’s built-in mic picks up every sound around it. It picks up not only sounds from the front of the camera, but also sounds behind the camera. Any sound your camera operator makes, the servo-motors in the camera – for the zoom lens and such, and the fan from your heating and cooling equipment, will all be heard.

If you have a DSLR camera, it most likely has a separate mic input that accepts an 1/8 inch plug. Use this for recording your audio. The only time you should use the built-in microphone from your camera is for recording ambient background sounds of your environment.

Lavalier Microphones

atr7000_lavalier_1_sqThe ideal microphone for recording a single person speaking is a lavalier mic – one that attaches to clothing. The design of a lavalier mic is specifically for recording the human voice.   This is the type of mic television newscasters use.

Clip the mic on the clothing about 6 inches from the speaker’s mouth – usually about the second button on a shirt or blouse. This positioning avoids picking up room noises or anything in the background that is not a part of the video.

There are two types of lavalier microphones – wired and wireless. A wired lavalier mic is good to use when the speaker is close to the camera. A wired lavaliere has a long cable that plugs into your camera. The price range for a good wired of lavalier mic ranges from about 30 dollars to 100 dollars.

A wireless lavalier microphone is a good choice if you have a situation where the on-camera speaker is required to walk around for a demonstration or is a great distance from the camera. The wireless mic eliminates a situation where the mic cable might pull the camera or cause a trip hazard.

A wireless mic has two parts – a transmitter and a receiver – in addition to the microphone itself. The subject wears the small transmitter. The receiver is at the camera. Wireless microphones start around 150 dollars and can cost up to a thousand dollars.

Whether you use wired or wireless microphones, depending on the manufacturer, you may need an audio adaptor. This box-like piece of equipment converts the large plug (called an “XLR” plug) to a plug that fits into your camera.

Handheld Microphones

There may be videos that require several people to speak on camera.   This is a good situation for your SM58-2moderator, or lead person, to hold a handheld microphone in front of each person who speaks. This would include the moderator himself.

There are wired and wireless handheld microphones. The prices start at just under $100 to several hundred dollars.

For all microphones – lavalier and handheld – the price is based on the frequency response of the mic. Usually, the more you pay, the better sound quality you will receive.

Don’t Forget The Headphones

shure-srh440-studio-headphonesWhen you record a speaker, it is always a good idea to have your camera operator, or another person, monitor the sound as you record your video. You must use headphones to monitor the sound. With headphones, you hear only what is recorded. It also allows you to listen carefully for any extraneous background noises. Most cameras have a headphone jack for listening as you record.

Remember, sound is an important part of every video, don’t leave it to chance!

Getting Started with Video

Last time, we talked about the prevalence of video in social media. In this blog, we want to give you some simple tips for getting started making your own social media videos.

Start With the Obvioussmartphone-camera-prevent-living-in-the-moment-8-13-2012

Obviously, your first and most basic need is a camera. You don’t need to break the bank with the most expensive camera on the market. Just keep in mind that cameras with more options will cost more. You can spend anywhere from a couple of hundred dollars to several thousands.

However, don’t forget you may already have an acceptable camera already – your smartphone! Anything from an iPhone 4 or later will work, as will almost any smartphone with a camera. Just look at what can be done with a smartphone and some great accessories!

The number of megapixels and the camera’s sensor determines picture quality. Generally speaking, more megapixels, the better the picture quality. Back in 1999, the average digital camera had less than 2 megapixels. Today, you can find cameras with 16 megapixels and more. However, the number of megapixels means nothing if the manufacturer has achieved it by cramming those 16 megapixels onto a small sensor.

Instead of going into a detailed technical discussion about pixels, you can easily determine if your smartphone camera is adequate by shooting a quick video with a couple of smartphone cameras you have available to you. Shoot the same scene and watch them back on a computer to see which looks best.

A smartphone is an easy way to get started; however, if you decide to get serious about videos, you will want to purchase a video camera.

Other Camera Options

For the budget-conscious, the GoPro is perhaps one of the most versatile cameras on the market. GoPro cameras starts at about $200. One drawback is you need to have plenty of light. Outside images will be great, but inside scenes will almost certainly require artificial lighting. Another drawback is you cannot connect a microphone to the camera.

Canon 5DAnother camera option is a “pro-sumer” camera. Most are HD capable. These also have zoom functionality – something you will not get with a smartphone or a GoPro camera. Prices start at around $150 and go to as high as a thousand dollars depending on the options.

If you are serious, about video, you should consider a DSLR camera. Most DSLR cameras are still-photography cameras that also shoot great HD video. There are two especially nice features about DSLR cameras. One is the ability to change lenses, which gives you more flexibility when shooting your video. The second is that the cameras have better sensors, which are helpful when shooting in low light situations.

DSLR cameras are a bit more complex to operate because of multiple settings, and they are a bit more expensive. You’ll find them priced starting around one thousand dollars and range up to three thousand dollars or more.

Steady As You GoGitzo-GT3530LSV-6x-Carbon-Fiber-Tripod-Legs

The next thing you will need is a tripod for your camera. A tripod is vital for a steady picture. No matter how steady you think you are, any scene from a hand-held camera for more than a few seconds is going to shake or move and cause the center of focus to move about on the screen. This is very annoying to watch and a major reason why many quit watching a video before its conclusion. Sure, some stabilization can be achieved in post production, but it’s not always a sure fix.

You can find all types of tripods for just about every camera on the market. From a smartphone to the most expensive DSLR cameras, there are several types of tripods available at a range of prices.

Can You Hear Me Now?

Finally, if you plan to record someone speaking while on camera, you must have a good microphone.   The built-in camera microphone does not work well for this. The built-in microphone will pick up every sound in the room. From the heating/cooling fan to someone walking in the room to sounds outside, a camera microphone picks up everything. Generally, these extraneous sounds are as loud as or louder than the person speaking on camera!

shotgun micIn these situations, you must use a good microphone that plugs directly into your camera. There are hand-held microphones and also lavaliere microphones that attach to clothing. With adaptors, most will fit a smartphone or a DSLR camera. Quality wired microphones can cost around $100 or less.

If you plan to have someone speaking in most every video, you may want to us a wireless microphone. You can find wireless microphones priced from a hundred dollars to a couple of hundred dollars, depending on the company.

Now you are ready to shoot video and get the most out of the picture and sound quality.

Video = Memorable Social Media

Everywhere you look today, video is popping up.

Consider this: Television is no longer the first, or even the primary, screen in our lives today. Surveys show that YouTube now reaches more 18-34 year-old US adults than any cable channel. However, it’s not just 18-34 year-olds that are watching videos on YouTube. Adults, parents and grandparents, are watching and posting their own YouTube videos.

Video is becoming so common, that nearly every publishing and social media platform now has, or is integrating, video capabilities.

Facebook Videofacebook-video

Even Facebook has embraced videos. Remember last summer’s ALS Ice Bucket challenge? For many people, it was the first time they uploaded a video to their Facebook account. Since July 2014, the ALS Association has received over $115 million in donations!

Even more remarkable, Facebook had a 50 percent increase in the use of video from just May to July of 2014. Facebook announced in September 2014 that it now delivers one billion video views per day! It is no wonder Facebook is introducing new video features to its site.

People Remember Videos

We are visually oriented; that is why we remember videos. If a picture is worth a thousand words, then a video is worth a million words. Actually, 1.8 million words! According Brainshark, a communications training company, the information retained after watching a one-minute online video is equal to about 1.8 million written words!

Videos speak in a way words and static images cannot. If you haven’t already, you may soon find yourself using Google to find a video to answer a question. Admit it, watching someone demonstrate something is much more effective than reading about it.

As a content creator, you should be creating videos that are relevant and engaging for your audience. Don’t worry about trying to create the next viral video. If you create content that your audience just can’t help but share with others, the viral part will take care of itself.

Using-Video-Marketing-For-businessUsing Video for Your Business

So, how do you use video for your business? Show off your work! Before and after images, video progress of your work or a time-lapse for automotive repairs are perfect ways to show off your work. Adding a date stamp is a subtle way to reinforce how quickly you accomplish your great work.

There are other ways to use video besides highlighting your work. You can use video to show off your facilities and employees. Perhaps you have new equipment; show it off with a description of the customer benefits it offers. Highlight your employee of the month and their work. You might consider giving a mini-tour of your facilities. You might want to offer a special discount for customers who specifically mention the video when in your shop.

Another good use of video is customer testimonials. Ask if a customer is willing to talk on camera about your business. You can have them talk about your awesome customer service, or how quickly the work was performed and if they would recommend your shop to their friends.

Perhaps you have an awesome holiday light display. Show it off! If you sponsor a local sports team, show highlights from the latest game.

Spread the Videos Around

Do not just post your video on YouTube or Vimeo. Link to it in your blog posts and on your website. The great thing about posting a video on YouTube is you can link to it on your website and get twice as much exposure. Also, encourage those who find your videos to share with their friends and followers.

Your videos can lead potential customers to your website or blog, and your website or blog can direct current customers to your video channel.

 

Video Lighting Tips

When planning a video shoot, it is important to plan the lighting. The reason is simple – the camera does not perceive light as well as the human eye. Generally speaking, anytime you shoot video indoors, the shoot will require artificial lighting. As we talk about lighting, we are not talking about the normal overhead office or shop lights.

Don’t Be Blue

If you only use the lights in your office or shop, you will find florescent lights tend to cast a blue hue over everything and regular incandescent lights tends to make everything have an orange tinge.  This means you probably need a video lighting kit. Ideally, you should use lights specifically designed for video, or still, photography. However, there are ways around using a lighting kit, but more on this in a moment.

Indoor Lighting3-point_lighting-CHcrop

No matter what lighting you use, you should know about the three-point lighting concept. This is the basis for the lighting of most all indoor videos.

The main light source, or strongest light, is your key light. The key light is near the camera and slightly to one side. The second source of light is a fill light. Place this light on the other side of the subject to soften most of the shadows. This light is generally the same power as the key light. The final light in 3-point lighting is the back light. This light helps separate your talent from the background on video.

Shooting Out Doors

If you are shooting outdoors, your key light will most likely be the sun. Shoot during the morning or early afternoon with the sun behind the camera and to one side. This avoids having your subject look directly into the sun. You don’t really need a backlight when shooting outdoors. However, you should use a reflector for your fill light. You can find a 40-inch professional-type reflector online for $50 or less. A good alternative to a reflector is a large piece of white poster board. The type you find at most office supply stores. Use a reflector to bounce the light from the sun onto the darker side of your talent.

If you do not have access to a lighting kit, here are some tips to take advantage of the available light. Since most videos shoots occur during the day, there are times you can take advantage of the sun even if you are indoors. You can use the sunlight from a window or doorway if the windows or doors in your building allow you to take advantage of the sun. If so, plan your shoot near a window or door to take advantage of the sunlight.

You might also be able to take advantage of the sun by positioning your subject in the shop near an open bay door.

It is important to remember to position the window or door behind the camera. Never shoot toward the window or door as the camera will adjust for the brighter outside light and your subject will appear as a shadow.

Lighting Alternatives

If you cannot take advantage of the sun and do not have a light kit, try using some of the lights that you might already have in the shop. Work lights put out a lot of light. Just be careful in how you use them. Work lights tend to concentrate light in the center with much less light toward the edges of the lighting pattern.

If you use these types of lights, you will want to avoid lighting ‘hot spots’ in your scene. The camera will always adjust to the brightest portion of the scene. This will make some areas dark in the scene. Work lights with a reflector behind the bulb tend to produce move even light.

Work lights are great to help fill in areas you want to show in the background.

Speaking of the background, if want to show something important in the background of your scene, be sure there is enough light on that background. This will make it that area appear clearly on camera.

If you think your shop or office has good lighting, shoot a test video. Set up your camera and gear in the locations you are thinking of shooting your video. Have someone be in front of the camera if you plan using a spokesperson. Watch your test video on a computer or TV. It may surprise you how dark the setting looks on camera, compared to how it looks to your eyes.

Instagram and Shopping: A Definite Correlation

According to new research, people on Instagram love to shop. This is very different from Facebook, where its users mainly use the platform to keep in touch with family and friends.

Iconosquare did a study this year, showing that of 16,000 users, 70 percent of them reported they have looked for a specific brand on the Instagram.

Of all the people following a brand, the recent study shows that 62 percent of them follow because of loyalty and love of the brand while 41 percent follow to capitalize on contests, promotions and giveaways.

Instagram-jpgAs a brand, liking your customers’ post is important. It gives them a sense of pride and a feeling of respect. The research showed that 65 percent of people on Instagram feel “flattered” when the brand likes one of their posts.

Because Instagram generates more engagement (3.31 percent of users engage compared to Twitter’s 0.07 percent according to Socialbakers reports), it is the perfect platform for generating sales while gaining more customers.

The Instagram user-base is much younger than that of Facebook and Twitter. Because the younger generation tends to be more social media savvy, this means it is used more and that causes the higher interactions with posts. For your brand, that can also mean you have those customers for quite a long time.

To further help your sales with Instagram, follow many hashtags that are being used surrounding your brand. Whether the posts are positive or negative, it can show you what you need to be doing and what you should keep doing to keep customers happy and increase revenue. It can also help you realize what promotions or giveaways you may want to consider.Screen Shot 2015-03-12 at 9.16.54 AM

For example, if customers continue to show the need for your company calendar, but questions keep popping up on where to get them, you may want to do a calendar giveaway. This can be a good way of getting customers to share different content with your product while using a specific hashtag to get their calendar.

People on Instagram love to shop, it’s that easy. Be sure to give them content that will entertain them, but make them want to buy as well.

Go Get Google Plus

In a recent post, we talked about Google+ being the second most popular social media site in the United States. In fact, Google+, with its 343 million active users is the third most popular site in the world. It ranks right behind Q-Zone, a Chinese social networking site.

Many people neglect the use of Google+, but it is crucial for your business. If you don’t already have a Google+ page for your business, create one today. In today’s blog, we have three more tips to help expand your business influence and opportunities.

  1. Join and Create CommunitiesGooglePlus1

You will find many communities on Google+ similar to those you will find on Facebook and LinkedIn. If there’s not one that suits your business, you can start a new one! Create it using your personal profile or your business page.

Your community can be public or private. A private community requires permission to join. As the moderator, you must approve requests from any that wish to join a private community

Like any social network group, Google+ communities have their share of spam. However, Google+ has an excellent spam management system. The Google+ system grabs most spam and keeps it for moderator approval instead of allowing it to go public and someone notifying you to remove it. At Google+, moderators can also get rid of users who frequently spam others.

You can find ways around most spam in your community by keeping the community private and only allowing people of your choosing to join. A private community will take longer to build, but it does help reduce, if not eliminate, spam.

  1. Get Local!

Google+ has taken charge over Google Places. Customers can leave review write-ups on your local Google+ places page even if you are not active there. That makes Google+ important to businesses because search results show up in reviews alongside other important details and photographs on a Google+ Local Places page.

If you have ever searched for a business at Google, you have probably noticed some businesses have a map and business information along with the option to write a review. These are Google+ businesses! Once you have a Google+ page, when someone searches for your business, this information appears along with the option to review your business.

  1. Host a Google+ Hangout

Yohangoutsur business may not be prepared to invest in webinar or online meeting software. Google+ hangouts are a fantastic and free platform around the expensive meeting software. With Google+, you are limited to a maximum of 10 participants active in the video hangout. However, you can stream video to however many viewers you want using YouTube, making it similar to a webinar.

You can hold Google+ hangouts for all sorts of things, like interviews, question and answer sessions, discussions, webinars (with screen-sharing), private conversations and really about anything else you could imagine. Hold a hangout about car safety; show off new equipment and employees.   Other subjects might be about repairing aluminum or how to identify a quality repair shop.

In addition, you can record the hangout and post to your YouTube channel – a great way to increase your video content.

Go to the Google+ hangouts page (https://plus.google.com/hangouts) and see live hangouts happening in real time. You may find some that you can jump into to see how the hangout works and better know your audience. Then you will be well on your way to creating your own hangout party.

Check out our other Google+ tips, here on Engage Target Media.

Social media IS for you

Small business and social media are made for each other.  However, we still find questions like, “Why should my small business use social media?” and, “What’s the value in social media for my small business?”

The simple answer to both questions: RESULTS!

Survey after survey continues to prove social media is a true benefit.  Businesses – small, medium and large – are flocking to social media.  According to LinkedIn, 90% of small and medium businesses currently use or are planning to use social media.  Ninety-four percent of those small and medium businesses use social media for marketing their business.  Are you one of them?

If you are trying to figure out if there is any value in social media for your business, keep reading.  This post is for you!  We have collected three benefits from a variety of sources that show small businesses can prosper with using social media.

Screen Shot 2015-02-03 at 2.57.19 PM Social Media Drives New Business

Chicago-based Crowdspring – an online marketplace for crowd-sourced creative services – found 50% of small business owners reporting social media helped them gain new customers.  Most through Facebook and LinkedIn.  LinkedIn further reports 82% of small businesses surveyed say social media is effective for lead generation.

Better Customer Relationships

Spredfast, a Texas-based social marketing company reports social media is the top driver (at 52%) of customer relations building and brand engagement.

Credibility

The Michigan market research firm Morpace found in their survey that 68% of the respondents reported the recommendations of a Facebook friend made users more likely to buy a specific product or visit a specific retail store.

social-channels

Are you using newspapers or TV or radio commercials to promote your business?  In this day of expensive print and broadcast advertising, that’s like fishing with a giant net in hopes of catching a few new customers.  With social media, you can hook individual customers with advertising that specifically targets the exact audience for your product or service.

If you are looking to drive new business, develop better customer relations and increase your credibility, now is the time to get social! Yes, it takes a while to build your customer base with social media; but done properly, and like any good asset, it is worth the investment.  It is also more cost-effective!  What are you waiting for?

Respond to Positivity

In a previous post, we discussed negative comments and reviews posted to the internet about your business.  This time, we want to talk about responding to positive comments.

In our previous discussion about negative comments, we talked about common sense reasons about how and why you must respond.  So you may think it is not necessary to respond to positive comments and reviews online.  You may think of doing nothing, just let others see the glowing review.

Consider this:  an unsolicited positive comment from a customer means someone took the initiative to speak publicly about your business.  This person is far more motivated to respond to a question from you.  It’s an opportunity to get additional feedback about your business.

Positive comment

Plus, in the spirit of politeness, you should respond to positive comments. Why?  It’s not just about being polite.  It’s all about opportunity.  Not responding to a positive comment is a missed opportunity.

Here are some tips for responding to positive customer reviews.

 

  • First, say “thank you.” 

Your parents taught you to say “please” and “thank you.” However, this is more than just good manners. Your “thank you” shows appreciation for not only the compliment, but also the customer who took the time to share a positive experience with your business.

Your response should include a portion of the customer’s comment.  Such as,

“Thank you so much!!  We are pleased you had a good experience with our service department.”

 

  • Next, reinforce the positive.

thumbsup

If the customer specifically mentions what they liked best about their experience with your company – recognize it. Then confirm it again. This allows you to build buzz not only about your business; it also gives you a chance to let others know about a specific product or service you offer, or one of your outstanding employees.

You might say,

“Thank you so much!!  We are pleased you had a good experience with our service department.  Our technician who performed your service, Brian, has not only been employee of the month twice this year, but has been recognized for his outstanding service by the [certification organization].”

 

  • Finally, ask what you can do better.

If you are serious about increasing your business’s potential, you are probably already looking for opportunities to improve. As mentioned earlier, when a customer offers unsolicited positive comments, they are very likely to help you improve.  Just ask!

You should ask the customer what they think you can do to improve their experience.  Not only is this a great way to keep the feedback going, but to affirm and improve a positive experience.

The full response might be:

“Thank you so much!!  We are pleased you had a good experience with our service department.  Our technician who performed your service, Brian, has not only been employee of the month twice this year, but has been recognized for his outstanding service by the [certification organization].  Please let us know if there is anything else we could have done to improve the experience you had at our shop.”

It does not take a lot of work to do this.  The rewards are great.  You can take unsolicited positive comments and turn them into not only a simple marketing survey to improve but demonstrate to others you really care about your business and your customers.

Mark Twain once said, “I can live for two months on a good compliment.”  Don’t just bask in the glow of a good comment online, returning the compliment can lead to more positive comments about your business.

If Mark Twain were alive today, he might say, “I can turn a positive comment into ten new customers.”

Using Google Plus for your Business

According to recent statistics, Google+ is the second most popular social media site in the United States behind Facebook.  Google+ has 343 million active users. That’s more than Twitter’s 200 million users.

If your business is not using Google+, now is the time to start your business page.  With a Google+ business profile, you can directly tie your website to your Google+ account.  In today’s blog, we have three tips to help expand your business influence and opportunities.Google plus

 

  •  First, install a badge!

Google+ allows you to install a ‘badge’ on your website to allow readers to communicate with you through this medium while remaining on your site.  With the Google+ badge in place, an active “Follow” widget appears next to your listing in search results.

This is good for two reasons:  First, your website visitors stay on your site.   Second, the code helps establish you as a blog publisher by tying it to your Google+ page.  By connecting your website to your Google+ page, your updates show up in search results.

 

  • Use #Hashtags!

You may be familiar with hashtags on other social media sites, and Google+ uses them as well.  Hashtags are useful because they provide added exposure to users beyond your followers.  The hashtags are connected to all your updates.

To help you, Google+ will sometimes come up with suggestions for which hashtags you should use.  If you use the suggestions Google offers, make sure to choose ones that are a good match for your topic.

 

Ranking up
  • Use Google+ as Your Business Page

Instead of your personal Google+ page, use your business page to increase followers and exposure for your business.  Now, instead of seeing your own profile when you connect with others on Google+ as your business, you will have your marketing message in front of more people.

Similar to “liking” or “commenting” on Facebook, you can use your Google+ account to +1 and comment on other people’s Google+ accounts.

Be sure to  use the Google+ account whenever you communicate with anyone in the Google+ network, both those who are following you and people who share public information, even if they’re not following you.

Like other social media sites, find the most active Google+ pages, public personal profiles and communities that match your business.  Then start interacting with them to gain more exposure for your Google+ page… and your business.

Post links and videos about your company on Google+. Google recognizes this effort and improves your search rankings, helping your SEO.

 

Be sure to get the most out of your business by getting the most out of Google+.