We’ve talked about video in social media in this space previously: Why video is important and how to use video. Regular readers already know we think believe video should be a vital part of any social media campaign, but what about your website?
Good for you if you’ve been using video in your social media. Don’t overlook your website. Videos are a great way to drive traffic to your website. Here’s a couple of ideas you may want to incorporate into your website marketing.
People Want Answers
Have you ever found yourself researching a topic on Google and discovered there were not only articles about your topic, but videos? Admit it; you probably went to that YouTube video before you clicked on an article. One great way to bring in new traffic to your website is to address those common questions your business gets with a video. People learn twice as fast when they see and hear what is being explained.
Think about how many times you’ve answered a customer’s question by demonstrating or showing them the answer. Make that demonstration into a video and post it on your website. However, don’t stop there. Include a link to that video on your social media sites with the question. It’s an easy way to increase traffic to your website and get the post shared. Which leads us to our second point.
Videos are More Likely to go Viral
When was the last time you read a news article that was “viral?” When it comes to viral content, it
seems like nine out of ten viral items are video. Yes, there may be text with the video, but the item went viral because of the video.
You may be thinking that your video may never see a million views. There’s more. The concept of
something going viral has more to do with how rapidly it is shared than how many actually see it. Viral content is something shared with a wide network of people. Your video may not reach a thousand views, but however many see it you can leverage. If someone shares your video, they are more likely to return to your website and begin a relationship with you. Isn’t that more worth boasting about than having a million views?
One of the great things about video is you can host the video on one platform – like YouTube or Vimeo – and then link to the video on your website and your social media sites without having to upload the video multiple times.
Embed the video in your website. YouTube, Vimeo and other video sites provide you with the URL to the video. On Facebook, including the URL address in your post will automatically create a special image and link to the video (or page). Just paste the full URL (include the “http://” part also).
If you run across a video you like that is relevant to your business, include it in your social media posts. It’s a great way to show your audience you follow others and that you value other content as well as your own.
Don’t Forget Email
Another area you can use videos to increase traffic to your website is through email marketing. We’ve discussed that in this space also. You don’t want to include the actual video in your email. The size of the video file is most likely going to be larger than most email servers will allow you to send. However, here’s a way you can include it in your email.
Take a screen shot of your video paused on frame that shows a key point. Include the image in your email. Make the image link to the video on your website (or YouTube channel). If that’s not an option for you, include the link to the page on your website (or social media site) with the video. Include a note in the email that the viewer can find more information by following the link.
If you haven’t gotten started in using video, be sure to check out our series of beginner tips for creating a video.