Last time, we talked about the prevalence of video in social media. In this blog, we want to give you some simple tips for getting started making your own social media videos.
Start With the Obvious
Obviously, your first and most basic need is a camera. You don’t need to break the bank with the most expensive camera on the market. Just keep in mind that cameras with more options will cost more. You can spend anywhere from a couple of hundred dollars to several thousands.
However, don’t forget you may already have an acceptable camera already – your smartphone! Anything from an iPhone 4 or later will work, as will almost any smartphone with a camera. Just look at what can be done with a smartphone and some great accessories!
The number of megapixels and the camera’s sensor determines picture quality. Generally speaking, more megapixels, the better the picture quality. Back in 1999, the average digital camera had less than 2 megapixels. Today, you can find cameras with 16 megapixels and more. However, the number of megapixels means nothing if the manufacturer has achieved it by cramming those 16 megapixels onto a small sensor.
Instead of going into a detailed technical discussion about pixels, you can easily determine if your smartphone camera is adequate by shooting a quick video with a couple of smartphone cameras you have available to you. Shoot the same scene and watch them back on a computer to see which looks best.
A smartphone is an easy way to get started; however, if you decide to get serious about videos, you will want to purchase a video camera.
Other Camera Options
For the budget-conscious, the GoPro is perhaps one of the most versatile cameras on the market. GoPro cameras starts at about $200. One drawback is you need to have plenty of light. Outside images will be great, but inside scenes will almost certainly require artificial lighting. Another drawback is you cannot connect a microphone to the camera.
Another camera option is a “pro-sumer” camera. Most are HD capable. These also have zoom functionality – something you will not get with a smartphone or a GoPro camera. Prices start at around $150 and go to as high as a thousand dollars depending on the options.
If you are serious, about video, you should consider a DSLR camera. Most DSLR cameras are still-photography cameras that also shoot great HD video. There are two especially nice features about DSLR cameras. One is the ability to change lenses, which gives you more flexibility when shooting your video. The second is that the cameras have better sensors, which are helpful when shooting in low light situations.
DSLR cameras are a bit more complex to operate because of multiple settings, and they are a bit more expensive. You’ll find them priced starting around one thousand dollars and range up to three thousand dollars or more.
Steady As You Go
The next thing you will need is a tripod for your camera. A tripod is vital for a steady picture. No matter how steady you think you are, any scene from a hand-held camera for more than a few seconds is going to shake or move and cause the center of focus to move about on the screen. This is very annoying to watch and a major reason why many quit watching a video before its conclusion. Sure, some stabilization can be achieved in post production, but it’s not always a sure fix.
You can find all types of tripods for just about every camera on the market. From a smartphone to the most expensive DSLR cameras, there are several types of tripods available at a range of prices.
Can You Hear Me Now?
Finally, if you plan to record someone speaking while on camera, you must have a good microphone. The built-in camera microphone does not work well for this. The built-in microphone will pick up every sound in the room. From the heating/cooling fan to someone walking in the room to sounds outside, a camera microphone picks up everything. Generally, these extraneous sounds are as loud as or louder than the person speaking on camera!
In these situations, you must use a good microphone that plugs directly into your camera. There are hand-held microphones and also lavaliere microphones that attach to clothing. With adaptors, most will fit a smartphone or a DSLR camera. Quality wired microphones can cost around $100 or less.
If you plan to have someone speaking in most every video, you may want to us a wireless microphone. You can find wireless microphones priced from a hundred dollars to a couple of hundred dollars, depending on the company.
Now you are ready to shoot video and get the most out of the picture and sound quality.