Monthly Archives: February 2015

Go Get Google Plus

In a recent post, we talked about Google+ being the second most popular social media site in the United States. In fact, Google+, with its 343 million active users is the third most popular site in the world. It ranks right behind Q-Zone, a Chinese social networking site.

Many people neglect the use of Google+, but it is crucial for your business. If you don’t already have a Google+ page for your business, create one today. In today’s blog, we have three more tips to help expand your business influence and opportunities.

  1. Join and Create CommunitiesGooglePlus1

You will find many communities on Google+ similar to those you will find on Facebook and LinkedIn. If there’s not one that suits your business, you can start a new one! Create it using your personal profile or your business page.

Your community can be public or private. A private community requires permission to join. As the moderator, you must approve requests from any that wish to join a private community

Like any social network group, Google+ communities have their share of spam. However, Google+ has an excellent spam management system. The Google+ system grabs most spam and keeps it for moderator approval instead of allowing it to go public and someone notifying you to remove it. At Google+, moderators can also get rid of users who frequently spam others.

You can find ways around most spam in your community by keeping the community private and only allowing people of your choosing to join. A private community will take longer to build, but it does help reduce, if not eliminate, spam.

  1. Get Local!

Google+ has taken charge over Google Places. Customers can leave review write-ups on your local Google+ places page even if you are not active there. That makes Google+ important to businesses because search results show up in reviews alongside other important details and photographs on a Google+ Local Places page.

If you have ever searched for a business at Google, you have probably noticed some businesses have a map and business information along with the option to write a review. These are Google+ businesses! Once you have a Google+ page, when someone searches for your business, this information appears along with the option to review your business.

  1. Host a Google+ Hangout

Yohangoutsur business may not be prepared to invest in webinar or online meeting software. Google+ hangouts are a fantastic and free platform around the expensive meeting software. With Google+, you are limited to a maximum of 10 participants active in the video hangout. However, you can stream video to however many viewers you want using YouTube, making it similar to a webinar.

You can hold Google+ hangouts for all sorts of things, like interviews, question and answer sessions, discussions, webinars (with screen-sharing), private conversations and really about anything else you could imagine. Hold a hangout about car safety; show off new equipment and employees.   Other subjects might be about repairing aluminum or how to identify a quality repair shop.

In addition, you can record the hangout and post to your YouTube channel – a great way to increase your video content.

Go to the Google+ hangouts page (https://plus.google.com/hangouts) and see live hangouts happening in real time. You may find some that you can jump into to see how the hangout works and better know your audience. Then you will be well on your way to creating your own hangout party.

Check out our other Google+ tips, here on Engage Target Media.

Social media IS for you

Small business and social media are made for each other.  However, we still find questions like, “Why should my small business use social media?” and, “What’s the value in social media for my small business?”

The simple answer to both questions: RESULTS!

Survey after survey continues to prove social media is a true benefit.  Businesses – small, medium and large – are flocking to social media.  According to LinkedIn, 90% of small and medium businesses currently use or are planning to use social media.  Ninety-four percent of those small and medium businesses use social media for marketing their business.  Are you one of them?

If you are trying to figure out if there is any value in social media for your business, keep reading.  This post is for you!  We have collected three benefits from a variety of sources that show small businesses can prosper with using social media.

Screen Shot 2015-02-03 at 2.57.19 PM Social Media Drives New Business

Chicago-based Crowdspring – an online marketplace for crowd-sourced creative services – found 50% of small business owners reporting social media helped them gain new customers.  Most through Facebook and LinkedIn.  LinkedIn further reports 82% of small businesses surveyed say social media is effective for lead generation.

Better Customer Relationships

Spredfast, a Texas-based social marketing company reports social media is the top driver (at 52%) of customer relations building and brand engagement.

Credibility

The Michigan market research firm Morpace found in their survey that 68% of the respondents reported the recommendations of a Facebook friend made users more likely to buy a specific product or visit a specific retail store.

social-channels

Are you using newspapers or TV or radio commercials to promote your business?  In this day of expensive print and broadcast advertising, that’s like fishing with a giant net in hopes of catching a few new customers.  With social media, you can hook individual customers with advertising that specifically targets the exact audience for your product or service.

If you are looking to drive new business, develop better customer relations and increase your credibility, now is the time to get social! Yes, it takes a while to build your customer base with social media; but done properly, and like any good asset, it is worth the investment.  It is also more cost-effective!  What are you waiting for?