Monthly Archives: June 2014

YouTube Advanced Tips for Small Business

Youtube_logoIn this post, we look at some YouTube advanced tips for small businesses. I have some advanced tips you can use to help make your business stand out and get the most out of YouTube.

If you are already posting videos to YouTube, you should Customize Your Channel! Customizing is well worth the time it takes to set up. You can add your company’s branding, customize the colors to compliment your company’s look, and add information and links.

When you set up a channel, it offers users the option to subscribe to your content at the click of a button. YouTube visitors also have the option to search just your uploaded content on your channel. The channel structure also allows you to highlight uploads, playlists, favorites or all videos.

With your custom channel in place, it’s time to Organize Your Content. Make your content viewer-friendly rather than just offering a stream of video uploads. Create playlists to group relevant videos together, or lump older content into time-related folders if appropriate. You could have a playlist of customer testimonials. Another playlist might be tips and tricks your employees have for your customers.

Remember that YouTube offers users the option to embed entire playlists into external sites, so give the creation of them, their titles, and description some decent thought. Be sure to check out our video on captions and tags for more on this subject.

using_youtube_analytics_sourcesYouTube offers every user free analytics data via the “Insight” button on every uploaded video. Be sure to Use YouTube’s Free Analytics Tools. Do not overlook this free-to-view information. It can offer you some valuable info on not only views stats, but demographics, community, and the most useful — “discovery” data — info on how users came across the video, including the links they followed to get there. This can be helpful in deciding how and where to display YouTube videos on your website. The tools are there – be sure to use them.

My final tip is perhaps the most important. Promote Your YouTube Videos. Don’t assume viewers will come to you just because you have a YouTube channel. Someone once said, “not advertising is like winking at a beautiful person in the dark. You know what you are doing, but no one else does.” YouTube visitors will not automatically think to look you up on YouTube. After all, there are those adorable animal videos!

Every time you post a video that is relevant for general sharing, you should blog about it. Then tweet it and mention it on your Facebook Page. Twitter and Facebook are easy through YouTube’s account settings that automatically publish news of a new video if you have linked up the social services. If you haven’t linked your YouTube account to your Facebook and Twitter accounts, do it now!

Screen Shot 2014-06-13 at 6.03.45 PMWhile on the video in YouTube, click the “Share” button. YouTube has some of the most common social media sites listed. Just click the button for the site to which you want to add the video. For blogs and other social media sites not listed, click the box below the icons to copy the HTML code. Sharing the video on your social media sites as well as your own website will help push users towards your video content.

One last tip – don’t shy away from allowing embedding of your videos on other sites — the more views the better.  So get out there and make sure your videos are seen! Good luck!

The Quick Tip Guide for Blogging

iheartblogging-379x243It should be no surprise that blogging in today’s internet centered world is critically important for any content marketer.  However, coming up with a constant stream of content that resonates with your audience can be an overwhelming task. Lucky for you we have boiled it down to some basic pointers for fine-tuning your blogging strategy.

First comes the ideas.  Before you write anything, you must have a creative, engaging idea for your post. If you find yourself having trouble coming up with fresh ideas, consider a couple sources for inspiration.  Check out industry news, social media and relevant message boards to see what your target audience is talking about.  Make sure you stay relevant to their current interests to ensure the highest amount of visibility.  Also use personal experiences and stories to humanize your brand.  Always keep it professional, but don’t be afraid to put yourself out there. It always helps to write down creative content ideas as they come to you, even if you don’t use them immediately.

Next is one of the most important elements of your blog post, the title.  Research shows that the average blog reader only stays 7 seconds past the title of your post.  Your title has to grab attention and keep it. Titles with numbers, especially odd, tend to perform better than those that don’t. Include the words “How – to” to show people that they will learn something useful from your post.  Another strange statistic is that people often respond more to negative tones in posts than positive ones. For example, “Why You Are Losing Money” is much more effective than “Money Saving Tips”.  Just make sure not to go overboard.

2010-12-06-blogging-is-hard1Writers block can be extremely detrimental to a content creator but it does happen from time to time. The best way to combat it is not to stare at a wall or try to force it, but to seek out ideas.  Listen to what people are saying on Google and social media platforms. Tailor your posts to fit what people are talking about. Answer questions that haven’t been asked yet. Take your own approach to a hotly debated topic in your industry. Take advantage of times you do feel creative and plan ahead for the times you might not.

The only way to become a better writer is to keep writing. Even if you don’t use all your work, write as much as you can. Try to spend at least 30 minutes everyday just writing. You’ll see an improvement as long as you keep trying to get better.  Good luck and happy blogging.