If you are already posting videos to YouTube, you should Customize Your Channel! Customizing is well worth the time it takes to set up. You can add your company’s branding, customize the colors to compliment your company’s look, and add information and links.
When you set up a channel, it offers users the option to subscribe to your content at the click of a button. YouTube visitors also have the option to search just your uploaded content on your channel. The channel structure also allows you to highlight uploads, playlists, favorites or all videos.
With your custom channel in place, it’s time to Organize Your Content. Make your content viewer-friendly rather than just offering a stream of video uploads. Create playlists to group relevant videos together, or lump older content into time-related folders if appropriate. You could have a playlist of customer testimonials. Another playlist might be tips and tricks your employees have for your customers.
Remember that YouTube offers users the option to embed entire playlists into external sites, so give the creation of them, their titles, and description some decent thought. Be sure to check out our video on captions and tags for more on this subject.
YouTube offers every user free analytics data via the “Insight” button on every uploaded video. Be sure to Use YouTube’s Free Analytics Tools. Do not overlook this free-to-view information. It can offer you some valuable info on not only views stats, but demographics, community, and the most useful — “discovery” data — info on how users came across the video, including the links they followed to get there. This can be helpful in deciding how and where to display YouTube videos on your website. The tools are there – be sure to use them.
My final tip is perhaps the most important. Promote Your YouTube Videos. Don’t assume viewers will come to you just because you have a YouTube channel. Someone once said, “not advertising is like winking at a beautiful person in the dark. You know what you are doing, but no one else does.” YouTube visitors will not automatically think to look you up on YouTube. After all, there are those adorable animal videos!
Every time you post a video that is relevant for general sharing, you should blog about it. Then tweet it and mention it on your Facebook Page. Twitter and Facebook are easy through YouTube’s account settings that automatically publish news of a new video if you have linked up the social services. If you haven’t linked your YouTube account to your Facebook and Twitter accounts, do it now!
While on the video in YouTube, click the “Share” button. YouTube has some of the most common social media sites listed. Just click the button for the site to which you want to add the video. For blogs and other social media sites not listed, click the box below the icons to copy the HTML code. Sharing the video on your social media sites as well as your own website will help push users towards your video content.
One last tip – don’t shy away from allowing embedding of your videos on other sites — the more views the better. So get out there and make sure your videos are seen! Good luck!