Video is a very powerful tool for a business of any size. Many businesses already use YouTube as a place to showcase their products and services. However, like any business tool, you need to manage your YouTube channel in order to get the most out of it.
In this video, I have some general dos and don’ts of using YouTube from a behind-the-scenes perspective to help you get the most from your videos and your YouTube channel. If you are looking for video production hints or content tips, we have those too, just check out one of our other videos (below?).
First, the bad news: you are not going to be able to stop people from adding negative comments to your videos or channel. The good news: you have the power to delete offensive or any remarks from the worst offenders. However, taking advantage of this option requires good judgment on your part.
You should never instantly remove any negative or critical comments, especially relevant ones, but you can certainly remove any spam or comments that use offensive language.
Instead of removing negative or critical comments, respond to them – in the comments. This shows visitors you are proactive and will correct mistakes. It also lets visitors know you care about what other think. If you remove negative comments, it will look like you are trying to hide criticism.
If you do remove spam or offensive remarks and someone challenges you over the removal, make a simple statement to the effect that you do not tolerate such comments. If a particular person is seriously spamming or posting abusing comments, you can block that user, but this should be a last resort.
YouTube also has options for moderating comments before they go live. This can be helpful in stopping problems before they start. To find out how to do this, click the Help button at the bottom of your channel and enter the search term “moderate comments.”
My next tip – Engage with the YouTube Community – takes moderating comments one-step further. YouTube is a social platform, so make it a habit to check out other content on the site. If you find a channel or video that is suitable with your site, mark it as a favorite. It is to your advantage to make suitable YouTube “friends.” The rule here is don’t be like Switzerland and remain neutral!
If you really cannot, or do not want to associate your company with other companies or individuals, then think in broader terms. Why not look at content or channels that cover your local area or that might be a good cause you or your company to support. Consider ‘friending’ the local animal shelter or causes that are a good match for your business; anything in the automotive field, like child safety seats or not texting while driving are possibilities.
As well as engaging with others, be sure to stay up to date with YouTube’s own news. The site goes through changes from time to time as well as adds new features on a regular basis. It is well worth following the official YouTube blog for keeping up to date with site and community news.
Finally, Do Not Neglect Your Channel. You have invested the time and effort to get it up and running. Don’t quit now! There are many neglected YouTube channels. Some are even from social firms – those you would think should realize the value in an up-to-date video resource for their company.
Now we are not suggesting you should create needless video content just to have new content. Just don’t let your resolve or enthusiasm for the service dwindle a couple of months after you’ve started. Even if you have no new content to post, log in on a regular basis to stay on top of comments and friend requests. Search for new videos to add as your favorites. This will give you ideas for new, relevant videos. Just don’t relegate your channel to the ranks of the unloved and forgotten.