Plenty of people have found their social media falling flat in the last year, mostly due to the many changes that effected the social media landscape.
Facebook and Google changed the way their algorithms work, Instagram added video and Twitter… is still Twitter. You are should be thinking about “farming” customers instead of “hunting” them. Even if you are creative and thoughtful with your content, there are still reasons why your current strategy might not work.
1. You Aren’t Being a Problem Solver
In this day and age anyone with a question immediately goes to the internet (read Google) for an answer. Blogs are a great way to solve peoples problems before they even know they had them. That’s why list blogs are so popular, because they often walk people through their problem with step by step solutions. Problem solving shows your audience that you know what they want, thusly more engagement always surrounds posts of this type. Establish yourself as the go to source for answers by putting answers out there while you wait for the questions.
2. You Don’t Use Images
We cannot stress this point enough, but IMAGES increase ENGAGEMENT substantially. Audiences would much rather read an article that has more pictures than words because it communicates faster. Hardly anyone has the time to read a 2000 word blog post, but people will check out a 500 word post that has 20 pictures as examples. People want to be visually stimulated, not sucked into a word jungle, so with everything you post, make sure the pictures are good and present.
Is the content you are producing for your community or is it what you think it wants? Knowing who your audience is and what they care about is the cornerstone to any marketing strategy. If you are giving your audience what they want, your content should be successful. Use the analytics tools that most social networks have to learn more about your target demographic and which of your posts gets the most engagement. This should allow you to understand where your audience is coming from and where to give them what they want. Remember, not all content is good for every channel. If your community is most active on certain networks, save your best content for that without neglecting the other platforms you use.
Social media management is a full time job because content creation is no joke.
However, the best content in the world goes no where without a good strategy to reach your audience and deliver what they want. Always listen to your feedback and don’t forget the pictures. Good luck!