Marriages take effort. However, when a couple walks down the aisle, they generally don’t take this into consideration. The “honeymoon” phase brings amazing memories and fun moments shared together. Unfortunately, for some couples, the potential of divorce becomes more imminent as time goes on. According to the CDC, 33% of first marriages end in divorce within ten years.
So what does this have to do with social media?
Well, a successful business partnership is much like a successful marriage where all parties want to grow the business equally. Business and marriage are hard work.
It is easy to get along when things are going well but what happens when a business or a marriage is facing issues? We are going to look at the top 5 reasons for divorce in the U.S. and see how they apply to social media marketing for business.
1. Communication issues
It is true – talking and communicating are two different things. When communication shuts down, individuals may feel as if their spouse no longer cares about them, their feelings, or what is important in their life. Social media works the same way, after all, it is all about communication. Communicating your message and values properly not only enhances your businesses’ social media presence, but it makes your audience feel as if they have a real relationship with your company.
2. Disagreements over money
The best way to steer clear of this difficult situation is to clearly discuss the topic of money before marriage. This means determining how bills will be paid and how money will be spent on extra activities and various purchases. The same is true for social media. What is your budget for marketing? Can you afford paid ads on Facebook or an upgraded Linked In membership? You must decide what services you cannot live without and plan accordingly.
3. Jealousy and trust issues
Many couples think that as long as their spouse is wearing a wedding ring, they will no longer suffer from the jealousy issues they experienced while dating. Unfortunately, the ring rarely changes anything. Social media audiences are fickle and will run at the first sign of mistrust. So keep your business open and honest on your social media channels and your customers should have no problems trusting you.
4. Differences in life plans
“You want three children? I never agreed to that!” So many couples enter into a marriage without first discussing their plans post-marriage. To best avoid the chance of unforeseen differences in life plans after the wedding, these issues should be discussed in great detail before the big day and agreed upon. Your social media plan should be similarly discussed and thought out with your employees. Your message should be focused, not bogged down by a bunch of different directions.
Finally, infidelity is a huge marriage ender. The moment at which one spouse makes the conscious decision to cheat on the other is a defining day in any marriage. Similarly, your clients and audience can feel slighted by your deviation in your core goals and ideals. Customers want to know that they are working with a company they trust and agree with personally. Changing the way you handle your business can make your audience feel as if you haven’t been true to them or what you’ve promised to offer when the relationship was started.